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Cold Email Subject Line

Cold Email Subject Line Examples That Actually Get Responses

by stacy

The task of writing effective cold emails is made more difficult by the fact that you have no prior relationship with your target audience. Marketers become dissatisfied with this strategy because the feedback is virtually non-existent and the messages are frequently grouped with spam messages.

Personalized cold emails, on the other hand, have a higher open rate than the average, making them an important tool for sales prospecting and customer outreach.

When journalist Shane Snow sent out 1,000 unpersonalized cold emails to executives across the United States, he received only 12 responses. Snow experienced significantly improved results after abandoning the template and adopting a more genuine approach to email writing.

First, let’s talk about what makes cold emails different from other types of correspondence. Then we’ll talk about what distinguishes the good from the bad.

What Is the Definition of a Cold Email?

Here’s a quick rundown of what it means: A cold email is the first point of contact with someone that is sent with a specific purpose in mind.

If you think that definition is too broad, you are correct. Coldly emailing prospects is not just for salespeople. Anybody who requires something from someone they don’t know well or at all can make use of these services. For example, job seekers may send cold emails to human resources managers to inquire about potential opportunities.

Most of the time, cold emails propose a solution that will be beneficial to both parties involved (sender and receiver).

When sending out cold emails, there is always a degree of uncertainty involved. Numerous recipients are apprehensive about opening messages from people they do not know. At other times, you may not have all of the information you require about potential recipients to keep them engaged with your message. To put it another way, there is always the possibility of failure. Personalization, professionalism, and a dash of human psychology all contribute to lowering the risk of exploitation.

Cold Emails Come in a Variety of Forms

When it comes to approaching prospects, every salesperson has his or her style, and the same is true for cold emails. You may want to provide free content to prospects to help them become more receptive to your sales pitch. On the other hand, you might prefer to get right to the point and deliver your sales pitch right away.

It will depend on your sales cycle, buyer’s journey, and personal style as to what types of cold emails you will send out. We’ve created four cold email templates to assist you in getting started, whether you prefer to take a more deliberate approach or go straight for the hard pitch.

Before you hit the send button, double-check that the subject line of your email is highly engaging. It doesn’t matter how good your email copy is if no one sees it because it isn’t accompanied by a compelling headline.

How to Make Sure Your Cold Emails Don’t Get Filtered by Spam Filters
Surely, if you write an excellent, personalized copy, your messages will not be flagged as spam by spam filters…?

Maybe. Spam filters today are sophisticated, but they are not intelligent in any way. A spam filter is incapable of comprehending the content of your emails or the message they are attempting to convey. Filters, on the other hand, use a series of signals to determine whether or not your message is likely to be spam.

We can assume that the following spam signals have a significant impact on spam filter algorithms even though email providers do not publish their spam signals for obvious reasons:

Increased open rates: When a large number of people open your emails, it indicates that your messages are not spam.
Responses: Because people don’t generally respond to spam, responses to your messages are a good indicator that something is wrong.
Inbox junk folders: If people put your messages in their junk folders, that’s a bad sign. Individuals who move your emails from the spam folder to the inbox will be less likely to have them labeled as spam in the future, as a result of their actions.
Deletions: If your messages are deleted without being read first, it indicates that they aren’t worth your time to read them.
Address books are used to keep track of people. When people add your company’s email address to their address book, it’s a clear indication that they want to receive your communications.
Many of these signals are completely beyond your control. Here are a few important factors that you can influence:

Make a list of segments for your email list. Sending a single email to thousands of recipients is not only ineffective marketing, but it may also result in your messages being marked as spam. To reduce the number of people who receive each unique email, segment your list based on customer type, interests, or some other criterion, such as age or gender.
Make use of a valid reply-to address. Sending messages from an email address with no reply, such as “noreply@example.com,” is a rookie mistake. That does nothing but communicate to the recipient that your communication is one-way only and that you are not interested in hearing back from them. Make sure that someone is actively monitoring the account for new messages and responses.
Sending emails from a business domain is recommended. It is never a good idea to send mass emails from your email account. Configure your emails so that they are sent from your company’s domain. As an example, “hello@brafton.com” would be appropriate.
To conclude, one of the most effective methods of avoiding spam filters – and, consequently, legal trouble – is to send marketing messages only to those who have explicitly agreed to receive them. The CAN-SPAM Act is a federal law that requires marketers to do the following:

Recognize and accurately identify the individual or business that sent the initial message.
Make use of subject lines that are appropriate for the message’s content.
Keep messages from being perceived as advertising.
Provide recipients with a clear and conspicuous explanation of how they can opt-out of future emails in your email signature.
Compliance with these regulations is a must-have for any email marketer who wants to succeed.

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What Makes a Great Subject Line, Exactly?
If you want prospects to open and read your emails, you must use compelling subject lines. For example, including a question, a person’s name, a benefit, or a call to action directly in the subject line could be beneficial.

Considering that 55 percent of customers say they appreciate it when marketing emails contain information about relevant products and offers, it’s safe to conclude that personalization is a successful strategy. Of course, this implies that you should be aware of your sales prospects’ characteristics. For B2B marketers, this typically means that you’ll need to understand the problems that your prospects are facing as well as the solutions that they might be interested in.

To write email subject lines that are effective, consider the following questions:

Will my subject line pique the interest of the reader?
When writing a subject line, the primary goal is to entice the reader to open the email. Once this is accomplished, it is up to the body copy to compel further action. Your subject line should pique the recipient’s interest. If it fails to do so, he or she is likely to delete the message before reading its contents.

Is My Offer Clearly Stated?
Your subject lines should provide readers with a general idea of what they can expect from the message they are receiving. Although some cold email subject lines are humorous nonsequiturs designed to catch the recipient’s attention, the majority of subject lines should be straightforward.

Is the information in this message still relevant?
You may have a fantastic offer, but the customer may not be in the right frame of mind to hear it at this time. Business-to-business marketers should have a clear understanding of their prospects’ buying cycle before they begin making offers. Your pitch may be perfect, but if the customer hasn’t yet determined their budget for the year, your pitch will fall flat on its face.

Is it possible for me to create a sense of urgency?
In an ideal world, you’d like your email recipients to open their messages as soon as they receive them. You may lose subscribers if they see your subject line and decide to wait before opening the message you have sent to them. They will almost certainly have buried your message beneath a mountain of other messages by the time they return to their inboxes.

Do I Have a Personalization Element Added to My Work?
One of the most effective ways to increase your open rate is to personalize your emails. To capture the recipient’s attention, it’s a good idea to include his or her name in the subject line. You should at the very least make certain that the appeal is relevant to their needs or interests, even if you don’t know everyone’s name. There should never be two cold emails that are the same.

The Art of Creating Captivating Email Subject Lines
When it comes to cold emailing, there are numerous dos and don’ts, as you can see below. In addition to complying with all applicable rules of digital etiquette, legal requirements, and best practices, you must be aware of the various types of devices on which your messages will be viewed. Other subway commuters will read them on their smartphones, while others will read them on their desktop computers, which will put them in uncomfortably proximity to other passengers.

A great email subject line should be effective regardless of the environment in which your message is delivered. As a result, we recommend that your subject lines contain no more than 60 characters and no more than 10 words in total length. Similarly, try to keep the email preview text to no more than 55 characters.

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