How to Use Gmail to Grow Your Blog Traffic
You can grow your traffic through one simple tool. What is it? It’s Gmail.
Email is universal, and Gmail is a popular platform to use it.
According to Android Police, citing information from Google, Gmail has more than 1.5 billion active users.
A successful blogger outreach program will improve your brand, inbound links, word of mouth referrals, and email open rates. It can also drive qualified visitors to your blog posts.
This detailed article will help you discover new blog post ideas and drive traffic to your site.
What is blogger outreach? It is the act of developing a Communication StrategyThis allows you to reach bloggers with high influence online to promote your content to their target audience via their blogs or social media.
Blogs are trusted by many and can be a great way to grow your business. Blog posts and blog content are more trustworthy than information found on social media.
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Email outreach is something that you may be familiar with if you have been blogging for some time. Ever received an email pitch from a blogger asking if you could write guest posts for their audience? That’s part and parcel of blogger outreach.
Another option: I could ask other bloggers to share this article on their blogs or social media. This is also called blogger outreach.
However, every blogger is different and not all bloggers will respond positively. A conversion rate of 5-10% is generally excellent.
Using Gmail for business
Blogger outreach will be more successful if you communicate clearly with your readers and respond promptly to emails.
When you use Gmail to share ideas and respond to questions, you can then transfer that relationship to other communication channels, such as social networks, for a deeper connection.
As Jeff Bullas said, “bloggers care about what their readers care about.” In other words, everyone wants to know “What’s in it for me?”
You should aim to create a system that allows you to communicate more effectively and faster. With Gmail, you can prioritize email, using labels or by creating a separate folder for storing similar messages.
When creating an email account for your business, keep a record of all your information. Evernote can store your password, security question, and answer.
To get started, you don’t need to spend any money. Gmail’s free account might be all you need, but the premium business version offers useful benefits.
Google’s platform allows you to organize your relationships with clients and customers in many ways.
Market research: This is the process of studying consumers to find out what they are looking for. Your customers in this instance are blog content producers or experts whom you will be reaching out to through your blogger outreach.
The goal of market research is to determine customer needs, preferences, and behavior. This allows you to provide better products and services, and create a competitive advantage in your industry.
These are the questions you need to answer before you conduct market research for blogger outreach.
- What are you looking to accomplish?
- You want to find bloggers and site owners that will help you reach your goals.
- What will you do to help these bloggers?
- What is your long-term strategy for success?
Let’s look at each question:
What are you looking to accomplish? Blog content creation is only one part of the puzzle. Promoting content is a more challenging task.
Blogger outreach can be done before or after creating content. Timing is not everything. Your focus should be on generating leads and driving traffic.
Do you want to attract more people to your content? Then make it simple with a professional-looking website design and high-quality content.
If you are concerned about social sharing on social networks, then create content that inspires others to share it. Make sure your social media buttons are visible.
These two goals will increase your email subscribers. Add an opt-in form to your website.
Effective blogger outreach can result in:
- Increased organic search engine traffic
- Higher search rankings
- Trust between consumer and reader
- Email subscribers
- Acquisition of leads
You want to find bloggers and site owners that will help you reach your goals. If your blogger outreach is going well, this is the second question you need to answer.
How can you find and contact helpful bloggers to start a blog?
It’s easier to reach busy bloggers via email, according to me. You could also contact them through their website contact forms, or join their Facebook pages.
It’s easy to lose your messages when busy bloggers get so many emails per day. One thing stands out: your email subject line.
My contact form will send your message directly to me. But many top bloggers don’t do that. Use their Twitter or Facebook accounts if that is the case.
Notice: Many influencers will give you the exact way to reach them. You can use this example: Chris BroganHe advises that people fill out the contact form on his page “About”.
What will you do to help these bloggers? You must find the right bloggers to share your interests to drive relevant website traffic.
For example, if you’re writing about WordPress tips for beginners, you would reach out to WordPress bloggers.
Blogger outreach should be focused on the audience. Your blog content should not only benefit authority bloggers but also be of little value to their readers. This will increase the bounce rate.
It is important to project the greatest benefit.
Keep it simple. Clearer subject lines are better because your blogger outreach success will depend on the benefit.
Cision advises that when introducing your product or content as you reach out to influencers in a new post, you should “keep it to a sentence or two for brevity.”
What is your long-term strategy for success? This is a short-term strategy for blogger outreach. Traffic to your blog, however, the long-term strategy should be to establish strong relationships with top bloggers rather than just drive traffic.
You’ll be able to develop your own software, apps, or information products as your online influence grows. You will need to build a network of social influencers to launch your product.
A single tweet from a social media power user, like Guy Kawasaki, can send hundreds of buyers to your sales page. This is more efficient than organic traffic from search engines.
Attracting people’s attention ever wonder what causes people to pay attention to the words of others? According to recent statistics, the average person’s attention span is a mere 0.3 seconds. Less than 10 seconds.
Blogger outreach is the simplest way to grab the attention of your target audience.AIDA principle. Also, you should start with a strong and.AttractiveHeadline, BuildInterestCreate a strong connection between your content and your idea.DesireCall your reader to discuss your blog content and information. Take action
Create a communication strategy your communication strategy can be described as a funnel that allows for the free flow and exchange of ideas and information.
This infographic from Cisco shows the communication channels of Cisco:
Brian Dean has a communication strategy for reaching top bloggers and the exact email outreach templates that work. He can modify his email templates as needed or create a new strategy.
The framework should be maintained, as every outreach email must reinforce your reputation and position you as a solution provider. Not someone who is looking to gain top rankings or build links.
How to set up your Gmail account for blogger outreach
Setting up a Gmail account is easy. This may be something you have done before. The details are what make the difference.
Blogger outreach requires that you carefully consider your brand, product, and the community you are trying to build. This will help you to choose a memorable and easily identifiable username.
Even if your Gmail account is already active, you will need to create one for blogger outreach. This will allow you to send a particular type of massage.
Here are some things to keep in mind when you create a Gmail account for blogger outreach
- Use your first and last name (e.g., JuanRoberts@gmail.com).
- Avoid using a hyphen or dash to connect your two names (e.g., not email@example.com, but firstname.lastname@example.org).
- Use a shorter username (e.g., email@example.com instead of firstname.lastname@example.org).
- Don’t use jargon or nicknames (e.g., avoid email@example.com).
You can find more information in the guides below about setting up Gmail accounts:
Let’s now look at a few things you need to do to set up Gmail specifically for blogger outreach.
You can add a personalized signature to your messages. My signature will appear whenever I reply to or send an email. This identifies who I am and what I do. It also shows where I can be found and how to get me.
How can you add custom signatures for your Gmail messages
Step 1:Go to the Gmail dashboard. Click on the gear icon at the top right. Select “Settings”, from the drop-down menu.
Step 2:Modify your HTML signature. You can also add HTML code or URLs to your signature.
Next, tick the radio box that will allow you to include your signature. Next, click the radio button below the signature text to tick the box. Your signature will now be displayed in the replies before the quoted text.
Gmail allows you to create professional emails: Gmail accounts are great for blogger outreach because you can use the email address to include your business name. For example, firstname.lastname@example.org is a professional name, while email@example.com isn’t so great for sending outreach email messages and building your brand.
Benefits of a Professional Gmail address:
There are many storage spaces available: Although your web host may already provide a built-in email server, its capabilities are likely limited and you could be banned from sending large numbers of emails. Gmail, on the other hand, gives you approximately 15GB of storage space.
This allows you to send and receive multiple attachments. Gmail Support can be contacted for an additional 15GB storage, which costs $5 per month.
Useful Email SearchDo you want to find the email that your client sent you last? You can find it quickly by entering a few keywords, even if it is buried on page 200.
Gmail’s search engine technology can be very powerful and even suggest keywords related to you, just as Google organic search does.
Solid Gmail SecurityYou can enable two-factor authentication in Gmail so that someone attempts to hack your account, you will receive a shortcode to your mobile phone. To protect your mail, Gmail uses HTTPS encryption.
Follow these steps to create your professional email.
Step 1:Go to google Apps for DomainsClick the green button “Get Started” to continue.
Complete the necessary information. Once you are done, click on the blue button “Next” below the form.
Step #2: Enter your domain name. You can either register your domain name or use your own domain. New domain name.
It’s a good idea to spend a few dollars to get a new domain name if your domain name isn’t gaining traction and you have trouble remembering it. The decision is up to you.
Register for a Google Apps account
To set up your Google Apps for Work account, follow this guide shared by Google.
After verifying your domain, you will be able to sign in to your Gmail account and access it via the platform. Find more step-by-step Gmail tutorials here.
How to make blogger outreach 3x more effective
Instead of accepting the mediocre organic traffic and links from most blogger outreach campaigns, you can generate three times as many qualified leads and sales.
If you want to build trusted links, improve your results on search engines and drive traffic, you’ve got to be careful about which blogs your site is listed on.
Blogger outreach elements: A quick and efficient way to get the editorial links to reach out to other bloggers and share a bit of your content with them.
Editorial links are simply “earned” links. These links can help you rank higher in search results because Google considers them relevant and valuable.
Basically, editorial links are the reason for all of the SEO videos from Matt Cutts.
Your blog post will be successful if it is useful and easy to use.
Although you may need to promote it initially, eventually you will be able to get links to the blog post.
One in-depth article that’s generated over 600 editorial backlinks is Google’s 200 Ranking Factors, by Brian Dean.
What should you also look for in a site that could be used for blogger outreach? Zach Eberhart has the answer.
These metrics can be used to evaluate these criteria:
Encourage word-of-mouth: Referring friends and family to your company is a sure way to keep them loyal. Word-of-mouth is a powerful and profitable way to make money.
Your long-term goal in blogger outreach is to gain editorial links and drive traffic. This means inspiring others to share your work on social media, recommend products/services, and trust your brand image.
One simple way to encourage word-of-mouth marketing is to satisfy your customers. Show your customers, blog readers, and target audience that you care.
Customer feedback and questions are just as valuable as gold, especially on social media. Prioritize them above all else. Treat customers like the highly valuable assets that they are.
Make use of social media email outreach is an important part of blogger outreach. However, social media platforms are equally important.
Here are some tools to help you reach more bloggers: You can be more productive and efficient with your blogger outreach by using tools.
CRM software and social media tools are mostly used for customer acquisition by corporations and content marketers.
These tools will help you save time with your blogger outreach campaign:
WiseStamp: This is the best email signature app available. This tool is free and easy to use. It also integrates with Gmail. In an earlier post, I demonstrated how to add a signature. WiseStamp can cut down on the time it takes to add a signature.
It is easy to obtain your professional signature. Sign in to Google, click on Signature Generator, and fill out the form.
Todoist: This tool will help you organize your day. This tool can be used to track your progress, such as if you want to submit your idea or blog post for publication to ten bloggers or promote your blog post through your social networks. Start free of charge or upgrade to get more advanced features.
Gmail Sales NavigatorThis add-on is free for Gmail and is owned by LinkedIn. It displays the profiles of your contacts and lets you see if they are online once you have it installed.
These are the steps to install Rapportive
Step 1:Click Add to Gmail on the Sales Navigator Page.
Step 2:Log into your Gmail dashboard. The Rapportive widget can be seen in the upper right sidebar.
Ninja Outreach: This software allows you to find marketing experts, influencers, SEOs, and content marketers who are available to promote your blog posts.
It would take you a lot of time to search for the top 50 bloggers in your niche. Use a simple tool to make the job easier. For beginners, the 14-day trial period will be sufficient.