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Email Automation

by stacy

Email Automation

Pre-defined rules can be used to send emails and personalize messages according to specific actions taken by customers using email marketing automation software. You can automate welcome emails when customers sign up for your mailing list. Other examples include similar product recommendations after users have purchased from your site. Or a reminder that the customer has placed an item in their cart, but has not finished checkout. Email automation removes repetitive tasks from your to-do lists to make it easier to focus on other important tasks like responding to customer queries. This can allow customers to learn more about you and encourage them to return.
You want to be connected as a marketer and business owner. Email automation is a powerful marketing automation tool. It allows you to send the right message at the right time to the right people using automated workflows. This is great for lead nurturing and, ultimately, can drive sales from existing customers as well.

What is email automation?

Email automation allows you to send automated messages using a marketing automation tool. This makes it easy to send emails that reach the right people at the right time.

You can target people by linking your website analytics to your email market platform based on their behavior, preferences, or previous sales. This allows you to personalize the customer experience and improve the relevancy of your automated marketing campaigns.

Email automation has many benefits

You can automate your email communications:

1. Personalize the customer experience

Marketing experts know that personalization is a huge hit with customers.

  • 90% of consumers find personalized content very appealing or somewhat appealing.
  • 91% of consumers are more inclined to patronize businesses offering individualized recommendations or offers.
  • Recent research revealed that shoppers who knew the ad was based upon their site activity saw their click-through rates increase by 11%, and their revenue from the product grow by 38%.
  • 72% of customers will only respond to messages that target them.
  • email is the most popular type of personalization experience marketers use.

Email automation allows you to create a series of automated emails that will help you grow your customer relationships and your business. The sales funnel is a way to improve email marketing efficiency.

2. Get the best out of your marketing team.

All types of businesses are changing because automation is changing how they do business. A 2017 survey of information workers revealed that respondents believe automation in email marketing can increase employee productivity.

  • 69% believe automation can help to reduce wasted time.
  • 59% of respondents said they could save at most 6 hours per week if repetitive tasks in their jobs were automated.
  • 72% stated that they would use the time saved to concentrate on work of higher value.

This could reduce the time required to manually create email lists and schedule messages for email marketing groups. Instead, team members can use this time to concentrate on more important tasks such as building deep customer relationships.

Bottom line: Automation allows for more productivity and higher output.

3. Improve your customer retention rate.

It is easier and cheaper to convert an existing customer, and automation makes it possible to stay in touch with your customers better than ever. Your customers won’t wait too long to hear from you. Make sure your copy is relevant and concise.

A message that says “Hey, we haven’t heard from you for a while” is likely to be deleted. It is most likely that an email that reads “Hey, we haven’t heard from you in a while!” will end up in the trash. This one is a better example:

“Dear Joe! We haven’t heard back from you in a while and wanted to let you know about our latest offer. A new model of the printer that you have been purchasing parts for has just come out, and it’s 20% off You should check it out.

This is an example of a message which fulfills a need and is more likely to bring back a customer.

4. This makes your marketing strategy more scalable.

The number of customers you can reach when you manually send an email series is limited by the size of your staff. If your customer base doubled in size, would you still be able to keep on track? What if your customer base tripled in size?

Automated emails can help you increase your email marketing campaigns. You don’t need to ensure that staff members are available to send automated emails when someone signs up to your mailing list via a customized signup form. For more ideas, see email marketing campaign tips.

Email automation allows customers to automatically join your system when they complete any actions you track. Your system can automatically track customers’ behavior and tell you what messages to send next, without putting additional strain on your resources.

Email automation can help you grow your business

A trigger in email automation is a date, time, or activity that instructs your system to send a related message. You can select triggers and triggered messages depending on the contact’s journey.

These are just a few examples that will get you started.

Trigger: New subscriber
Email: “Welcome!”

Many of your first-time visitors will not be ready to buy even if you have an eCommerce store. What should you do once you have an email?

Thank you emails are like thank-you notes after a job interview. people will notice if you don’t. There is no requirement that you send them.

    • 74% of subscribers to mailing lists expect to receive a welcome message.
    • Welcome messages receive four times and five times more clicks more than standard marketing emails.
    • They can generate up to 320% more income per message than other promotional messages.
Pre-defined rules can be used to send emails and personalize messages according to specific actions taken by customers using email marketing automation software. You can automate welcome emails when customers sign up for your mailing list. Other examples include similar product recommendations after users have purchased from your site. Or a reminder that the customer has placed an item in their cart, but has not finished checkout. Email automation removes repetitive tasks from your to-do lists to make it easier to focus on other important tasks like responding to customer queries. This can allow customers to learn more about you and encourage them to return.
You want to be connected as a marketer and business owner. Email automation is a powerful marketing automation tool. It allows you to send the right message at the right time to the right people using automated workflows. This is great for lead nurturing and, ultimately, can drive sales from existing customers as well.

What is email automation?

Email automation allows you to send automated messages using a marketing automation tool. This makes it easy to send emails that reach the right people at the right time.

You can target people by linking your website analytics to your email market platform based on their behavior, preferences, or previous sales. This allows you to personalize the customer experience and improve the relevancy of your automated marketing campaigns.

Email automation has many benefits

You can automate your email communications:

1. Personalize the customer experience

Marketing experts know that personalization is a huge hit with customers.

  • 90% of consumers find personalized content very appealing or somewhat appealing.
  • 91% of consumers are more inclined to patronize businesses offering individualized recommendations or offers.
  • Recent research revealed that shoppers who knew the ad was based upon their site activity saw their click-through rates increase by 11%, and their revenue from the product grow by 38%.
  • 72% of customers will only respond to messages that target them.
  • email is the most popular type of personalization experience marketers use.

Email automation allows you to create a series of automated emails that will help you grow your customer relationships and your business. The sales funnel is a way to improve email marketing efficiency.

2. Get the best out of your marketing team.

All types of businesses are changing because automation is changing how they do business. A 2017 survey of information workers revealed that respondents believe automation in email marketing can increase employee productivity.

  • 69% believe automation can help to reduce wasted time.
  • 59% of respondents said they could save at most 6 hours per week if repetitive tasks in their jobs were automated.
  • 72% stated that they would use the time saved to concentrate on work of higher value.

This could reduce the time required to manually create email lists and schedule messages for email marketing groups. Instead, team members can use this time to concentrate on more important tasks such as building deep customer relationships.

Bottom line: Automation allows for more productivity and higher output.

3. Improve your customer retention rate.

It is easier and cheaper to convert an existing customer, and automation makes it possible to stay in touch with your customers better than ever. Your customers won’t wait too long to hear from you. Make sure your copy is relevant and concise.

A message that says “Hey, we haven’t heard from you for a while” is likely to be deleted. It is most likely that an email that reads “Hey, we haven’t heard from you in a while!” will end up in the trash. This one is a better example:

“Dear Joe! We haven’t heard back from you in a while and wanted to let you know about our latest offer. A new model of the printer that you have been purchasing parts for has just come out, and it’s 20% off You should check it out!

This is an example of a message which fulfills a need and is more likely to bring back a customer.

4. This makes your marketing strategy more scalable.

The number of customers you can reach when you manually send an email series is limited by the size of your staff. If your customer base doubled in size, would you still be able to keep on track? What if your customer base tripled in size?

Automated emails can help you increase your email marketing campaigns. You don’t need to ensure that staff members are available to send automated emails when someone signs up to your mailing list via a customized signup form. For more ideas, see email marketing campaign tips.

Email automation allows customers to automatically join your system when they complete any actions you track. Your system can automatically track customers’ behavior and tell you what messages to send next, without putting additional strain on your resources.

Email automation can help you grow your business

A trigger in email automation is a date, time, or activity that instructs your system to send a related message. You can select triggers and triggered messages depending on the contact’s journey.

These are just a few examples that will get you started.

Trigger: New subscriber
Email: “Welcome!”

Many of your first-time visitors will not be ready to buy even if you have an eCommerce store. What should you do once you have an email?

Thank you emails are like thank-you notes after a job interview. people will notice if you don’t. There is no requirement that you send them.

  • 74% of subscribers to mailing lists expect to receive a welcome message.
  • Welcome messages receive four times and five times more clicks more than standard marketing emails.
  • They can generate up to 320% more income per message than other promotional messages.

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