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Email Marketing Tools to Save You Time and Money

Over time, marketing trends and channels change. Email is one channel that has remained relatively constant over time, despite some changes. Email continues to be the most popular channel for content marketing, both with B2C and A2B marketers. 87% of B2B marketers and 77% of B2C marketers make use of it to nurture their audiences.

This can help you increase your marketing channels like social. Marketers still face many challenges in email marketing. These key challenges include the time required to create an email that looks great. Marketers could spend a lot of time creating emails that don’t look great without the right tools. This can lead to a decrease in productivity and a reduction in your email marketing ROI.

Many companies accept this because they don’t have the funds to invest in tools to make it easier. Email marketing tools do not have to be costly. There are many free tools for email marketing that will help you save both time and money.

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Check out our list of top email marketing tools for free:

1. HubSpot Email Advertising

HubSpot is most well-known for its marketing automation platform. Recently, they launched an email marketing tool that’s free and can be used to support small businesses’ transactional email needs.

HubSpot Email Marketing’s Free Version can send you kickback emails, thank you emails, or promote campaigns. The best thing about HubSpot’s email tool is its simplicity of use. It features an easy-to-use drag-and-drop visual editor and comes with pre-made templates that will get you started immediately.

HubSpot Email Marketing is unique because of its native integration to other HubSpot tools like the free-forever CRM. After you create an account, both tools are available to you. You can organize your contacts in lists and track the performance of your emails.

2. Sender

With features that ensure delivery, Sender is one of the most popular free email marketing tools on the market. You can create beautiful newsletters with no HTML knowledge. You can choose from a variety of templates and modify them with elements such as images, videos, and text. To make your newsletters more memorable, you can personalize them for each recipient.

The robust analytics feature in Sender is why it’s so high up on our list. You can track who opened your email and clicked on links. It also tracks when the emails were opened. You can even create accurate buyer profiles based on subscriber actions. This will allow you to optimize your email strategy and make compelling offers.

3. Sendinblue

Sendinblue, a marketing communication platform, offers email marketing tools as well as additional functions like customer relationship management and landing pages creation. Sendinblue offers over 70 templates that make it easy for you to create great-looking emails. All of the templates are responsive and you can view your results so you can make sure your design looks great on any device.

You can now optimize your emails and target your ideal audience by using features such as A/B testing or segmented recipients lists.

4. Omnisend

Omnisend integrates all of your communication channels into one platform, making it a powerful eCommerce marketing platform. The free plan only includes email but it is sufficient to support the email marketing efforts for small and medium-sized businesses. You can automate your email delivery with behavioral triggers, and schedule your communications according to your customers’ convenience.

It provides valuable audience insights that can be used to help you send more relevant emails. You can create attractive newsletters by using time-saving tools like the Product Picker. This allows you to select all products that you wish to include in your mail. To further optimize your email performance, you can include gift boxes, discount coupons codes, and scratch cards.

5. SendPulse

SendPulse claims to be a multi-channel marketing platform. However, its email marketing feature is by far the most popular. It comes with a ton of professionally designed email templates that you can easily customize using a drag-and-drop editor. These customized emails can be set up to automatically send out the correct time based upon user behavior, event trigger, and other variables.

SendPulse’s subscriber ratings feature is a great way to identify your most valuable subscribers. This feature allows you to analyze open and click rates, as well as the read and unread rates of each subscriber. You can also set replaceable text fields that allow you to personalize your email by name, gender, and date of birth.