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5 Tools to Help You Create Awesome Visual Content for Your Email Campaigns

Did you ever find it hard to find the right image for an email marketing campaign?

You are likely to be like most marketers and don’t have a background in design or years of experience using tools like Illustrator and Photoshop. This can make it difficult to create the visual assets that you need.

It is important to use beautiful design in your emails campaigns. We saw a 127% increase in click-throughs when we redesigned our subscriber’s emails.

How can you create email marketing campaigns that convert more and generate more revenue for a marketer like yourself?

We spent hours searching the internet for templates and tools that would help us create visually appealing content when we put together our guide on how we can get better marketing results using beautiful design.

6 tools that will help you create amazing visual content for your email marketing campaigns

Read on to learn some of our favorites to help you create better-looking–and, therefore, better-performing–email marketing campaigns.

What is the importance of visual content?

Visual content marketing is the use of multimedia to enhance the impact of your content marketing. This could be:

  • Videos
  • Images
  • GIFs
  • Infographics
  • Cinemagraphs

Source Campaign Monitor

Let’s look at some reasons visual content is so important for your marketing strategy.

Increase engagement

Visual content is essential in marketing because it makes your content more interesting and helps you convert more customers.

Increase brand awareness

Research shows that visual content makes your audience more likely to remember your message. When they require a product or service, they will think of you first. Visual content not only helps people remember your brand but it encourages people to share your content more.

Increase conversion rates

Visuals are a key part of increasing conversions when it comes to marketing. This is because visuals are better at eliciting emotions than words.

A few guidelines for visual content

We now know the importance of visual content. Let’s look at some guidelines to help you get the best results.

Your branding should be consistent with your images

It is tempting to use any image that grabs attention, but you should limit your visual content only to images that are relevant to your brand. Use content that:

  • Follow your brand guidelines
  • Use your color scheme
  • Tell your brand story

Your brand’s visual content is a key component. Use it strategically.

High-quality images are essential

Stock images can be very useful, but you should limit your dependency on them. Instead, you should invest in custom photos that better tell your story. This will often require you to create your images. There are many great tools available for you to use.

Your visuals should match your message

When creating a visual content strategy, another important rule to remember is that each visual element must be consistent with the content it’s being placed in. It should enhance the content. It will only distract from the main task.

Let’s start by examining the most important tools that you can use for creating your visuals.

1. Canva

Canva allows you to create stunning images for your email campaign. You can choose from thousands of stunning stock images and add text and buttons to make your images for your email marketing campaigns.

Canva’s drag-and-drop visual editor is what sets it apart. You can select the elements you like and drag them to where you need them.

These are just a few examples of images that Canva has created:

2. PlaceIt

PlaceIt allows you to add screenshots from your website, application, or digital product into your email campaigns. PlaceIt simply needs to be entered with a URL. It will then automatically take a screenshot of your website and insert it in the appropriate context.

PlaceIt’s wide range of screens and devices is what makes it so useful for marketers. You can add screenshots to anything from a Samsung Galaxy on a desk to an Apple MacBook Pro on a bench.

These are just a few examples of images that PlaceIt has created.

3. Graphic River

Graphic River allows you to purchase design elements for your marketing. Graphic River has over 285,000 products for sale. The site is well-categorized and features great search functionality so you can easily find what you are looking for.

Some icons and banners will help marketers make their next email campaign more visual.

Graphic River offers a variety of banners for sale.

4. GrabIt

SnagIt allows you to easily capture screenshots or videos of any object on your screen. It can also be used to generate images for your website and applications for email campaigns.

SnagIt’s built-in editing capabilities allow you to edit the screenshot before saving it. You can do the following with SnagIt:

  • Add elements – To highlight key elements and provide additional information or commentary, you can add text, speech bubbles, and arrows to your screenshots.
  • You can add effects to screenshots to give your photos a professional look.

5. IM Free

IM FREE is a stock photo website that offers thousands upon thousands of stunning stock photos for no cost.

The site’s photography is better than stock photos that you can find elsewhere online. All images are well-categorized so you can find the right photo for your campaign.