What is an email list? – Understanding the basics
You may have subscribed to an email newsletter to receive emails every week or free eBooks.
You will then be added to the mailing list for that website.
Have you ever wondered “What exactly is an email list and how does it work?”
It is easy to answer. Once you have a good understanding of the topic, it will be possible to create an email list.
What exactly is an email list?
An email list is a collection of emails you receive through your website or blog.
It is a group of email addresses that an individual or organization uses to send marketing materials to multiple recipients.
An email list is simply the number of subscribers that you have. It can also be referred to as “the mailing list” or “subscribers list”.
What makes an email newsletter valuable?
If you have been around long enough you probably know that email marketing has a higher ROI compared to all other marketing methods.
This is true across most industries. It basically shows how much you could make if your subscribers buy products or services.
This makes email marketing a long-term digital marketing tool that can help you grow your business.
While a strong ROI is enough to get most people to adopt email marketing, there are other reasons why list building should be a priority.
1. Email allows you to personalize your message.
Businesses can tell if an individual is interested in their products and/or industries by the way they collect emails organically.
Depending on other metrics and signup processes, these subscribers can then be further segmented into various email lists to make email marketing more personal.
If you create a lead magnet titled “Beginner’s guide to email marketing”, you can assume that all your subscribers will be beginners.
Your lead magnet could be a guide about “best email marketing practices to Brazilian restaurants” and your new subscriber may work in a Brazilian restaurant.
You can also split your list into subgroups to send more personal emails.
Mailigen’s large selection of templates allows for greater personalization.
2. Email is a professional tool
Although many companies are using Social Media, email remains the best way to contact the support staff.
Apart from this, email communication is considered more professional for requests, complaints, and other reasons.
Last but not least, social media platforms such as Instagram and Facebook won’t get as much attention when it comes to product promotion. This is because there are so many spammy and automated messages.
Different types of email list
It will take you far more than a simple answer to “what is an email address list?” Understanding the differences between email lists and how they work is crucial.
An email list can be obtained, built, or rented to run campaigns.
How to create an email list
Email marketing experts will tell you that organic lists that have been built over a period of time provide the best results.
This means that campaigns will have higher open rates, click-through rates, and sales.
We will discuss this step further.
When building an organic mailing list, there are three things you should be aware of. These are in no particular order.
- Quality – You want to ensure that your emails reach real people who check their email regularly.
- Relevance – Your subscribers should be in your industry and have an interest in it.
- Volume – Throughout the building of your email list, it is important to keep the frequency of your emails constant. Your key metrics can be negatively affected if you increase the volume of your email lists.
First Step: Get Early
To ensure a timely and effective buildup, it is a good idea to get started building your mailing lists early. This will help you increase your results over time and decrease the amount of time spent on email marketing.
Step 2: Use your existing contacts
Import all of your existing customers’ contacts that you have in your CRM system. This will give you a good starting point for your email list.
Send emails to everyone on your contact list to get started. Email addresses or contact information from customers from the past may be available to you.
You will be one step closer to building an organic email list.
Step 3: Add an opt-in incentive
Finally, find a creative way to “earn” your readers’ email addresses. This is best done by creating a lead magnet that users can download or use by entering their email addresses.
A lead magnet is a free ebook, a checklist, or a guide that solves a problem for your reader.
You can offer discounts or free trials to your customers if you’re trying to build a list for a product.
Renting an email mailing list
Renting an email list is another option, which is often used by companies who want to promote their products.
This particular method does not allow you to receive an actual copy of the rented email lists.
This means that you will never see the email addresses to which your campaign is being sent.
Your emails will be delivered by the owner of the email list.
List renting can offer you additional exposure by being featured as a partner or sponsor in the renter’s newsletter.
Buy an email list
An email list can also be purchased. You can also buy an email list. This will include people who have never heard about you and your brand, but may not be interested in your product.
Using bought email lists, other than for low open rates or minimal click-through rates can lead to an increase in spam scores, which can be disastrous for your business.
Not to mention the legal trouble you could face along the way.
The worst thing about purchased e-mail addresses is that they don’t work.
- They are often overused as many people send the same list to and buy them.
- They don’t have permission (emails not collected with user consent).
- They do not have high-quality email addresses
- Email marketing to third-party list subscribers is bad practice
It’s all in the end.
This article will explain what an email list is and how to use it.
If you have suffered from information overload and need to recall just one thing…
Remember this: An email list is basically a collection of emails that you can use for staying in touch with your community and fans.