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by stacy

Best Email Management Software for 2021

With an estimated 4.4 billion people expected to have an email account by 2023, email continues to be a top productivity and marketing tool for businesses worldwide. However, it is critical that you determine whether the email management software of your choice offers a comprehensive set of tools for security, automated marketing, and integrations before making your final decision.

In this article, we present a comprehensive list of the best email management software available today, which addresses the productivity and marketing requirements of businesses. When it comes to choosing an email management software, we will go over some of the most important considerations and emerging trends to help you make an informed and intelligent decision. It’s clear from our email marketing statistics that there are numerous factors and metrics to consider when implementing this type of solution. However, because this list of products contains such a diverse range of features, you can be sure that at least one of them will meet your needs.

Due to productivity gaps, US businesses lose approximately $550 billion per year. Employees spend an average of 13 hours per week just dealing with email correspondence, and productivity suffers as a result when businesses do not follow standard protocols when it comes to email management, according to a study. It makes no sense to waste 13 paid work hours when emails can be dealt with efficiently and effectively in an hour or less each day? This is where email management software can be of assistance. It is for this reason that email management software is so important. Take a look at our collection of marketing statistics to see how email marketing is one of the most important areas of focus for marketing professionals.

Using effective email management software that includes the appropriate tools increases the productivity of your team and can easily increase profits. As illustrated in the chart below, it is by far the most effective digital marketing campaign tool for increasing return on investment. When making your selection, you must be completely aware of your company’s concerns and requirements. Such considerations should be taken into account in conjunction with current productivity and email marketing trends.

Automatism – 98.4 percent of email users check their inbox at least once a day. Because of this, email marketing remains the most effective method of increasing sales and communicating with customers. When it comes to email marketing campaigns, this year will see a significant increase in the use of automation tools. Automation tools are data-driven and work intuitively in response to the actions of their users. Consumers’ trigger actions are being used to create the type of marketing content that can now be sent via email or SMS, according to a new feature being developed.
Collaboration – Businesses that have teams that collaborate are 5 times more likely to be successful than those that do not. When it comes to increasing productivity and speeding up operations, collaboration tools are now at the forefront of the conversation. Feedback loops are regarded as “hacks” to streamline workflows.
Email encryption is a key feature of emerging technologies, with varying levels of encryption being used in a variety of applications. This is also true of current email management tools.
Integrations – email technology is evolving at a breakneck pace. Businesses are increasingly turning to software that integrates with already-existing data ecosystems and apps to compete. Email clients now fully integrate data storage into their service packages, which is a welcome development.
When evaluating and curating this list, we prioritized these emerging trends while taking into account a variety of package bundles and pricing points. SendinBlue emerged as the top choice on this list because it is automation-ready, has a large number of integrations, is secure, and is available in a variety of service bundles.

 Best Email Management Software for 2021 is listed below.

1. SendinBlue SendinBlue’s administrative dashboard

In addition to being an extensive product that comprehensively covers business needs from marketing campaigns to SMS interactions and transactional messaging to newsletter creation, contact segmentation, monitoring, and heat maps, SendinBlue is our top email management software. For startups, it is the most appropriate email management software because it includes all of the robust tools necessary to engage customers, promote loyalty among customers, and foster a sense of community between businesses and their customers. Furthermore, it is completely free for businesses that send no more than 300 emails per day, according to the company. Besides small and medium-sized businesses, it is also appropriate for larger enterprises.

SendinBlue’s marketing tools are primarily focused on marketing campaigns. It provides a broader range of marketing tools, including those for SMS messages. In addition, data analytics are used to improve the SMS marketing campaign feature. Every message sent is intuitive, as it is triggered by website visits, previous interactions with the company, and inquiries from customers. Besides that, SendinBlue makes email marketing easier for its users by providing tools that allow for the quick creation of aesthetically pleasing newsletters using pre-made design blocks. Users can easily customize their responsive design blocks by dragging and dropping their preferred style and media of choice from one to another. Additionally, it provides users with eight workflow patterns that they can use and follow to completely automate marketing campaigns.

SendinBlue integrates with a variety of third-party applications, including WordPress, Salesforce, and Shopify, among others. Rather than charging users based on the number of emails sent, it charges users based on the number of contacts they have. SendinBlue is a service that is available on the market for as little as $25 per month.

Sendinblue Evaluation in-depth

2. Front Dashboard on the front of the vehicle

At a range of price points, Front is a team-centered email management software that enables users to have a single channel for emails, social media, and text messages all in one place. iContact is an excellent CRM partner for businesses such as advertising agencies, e-commerce stores, financial services companies, and hotels as well as marketing specialists in the fields of logistics, technology, and travel.

Its features are primarily centered on email, chat, SMS, and social media tools, among other things. A forward-thinking email management software that integrates analytics and allows for a fully automated email experience is offered by the company. In addition, because all team members have full access to client emails with receipts, which informs everyone if an email has been read and which clients and team members have done so, it provides a fully transparent and quick interaction with customers. It also includes a calendar and the ability to restrict IP access.

Front integrates with a plethora of third-party applications, including Dropbox, Facebook, and Google Mail. The front offers users the option of being billed on a monthly or annual basis, and it is available on the market for as little as $ 15 per month, depending on the package.

Front Review in Great Detail

3. Zoho Mail Dashboard (formerly Zoho Mail)

When it comes to email management, Zoho Mail is the best option because it prioritizes security and offers an entirely advertisement-free user experience with 99.9 percent uptime. It is an excellent top choice because it also provides custom domain services. Users will have complete control over the customization of their domain and the promotion of their brand, thanks to an in-app process that is both quick and painless. Small businesses and freelancers will find Zoho Mail to be a great fit.

Most importantly, Zoho Mail offers IMAP/POP access, email hosting with Activesync exchange, email recall, domain aliases, email forwarding, white labeling (including logo creation), appointment scheduling, and storage, in addition to free iOS and Android mobile apps. Its competitive advantage is its clean and simple user dashboard, which makes filter and scrub tools easily accessible, as well as all other necessary tools. Additionally, a Night Mode version of the entire user phase is available for those who prefer to work in low light. Additionally, it includes a chat client. Zoho Mail is the best email management software for Mac and Apple devices, according to this list, because it includes a special IMAP Configuration tool for Apple Mail, which makes it the best choice.

Zoho Mail is a simple application that integrates with Workplace components. Different pricing options are depending on the number of users, and it is available for as little as $1/month on the market.

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