Email marketing is a priority for your company in 2021, do you agree? You’ve come to the right place if you’re looking for the best email marketing software.
It is possible that selecting the most appropriate email marketing service will have a significant impact on the overall success of your marketing campaign.
Throughout this article, we’ll go over and compare the top seven email marketing services for small businesses in the industry.Email marketing is one of the most cost-effective marketing strategies for small businesses, and it is becoming increasingly popular. According to the Direct Marketing Association, email marketing generates an average return on investment (ROI) of 4300 percent for businesses in the United States on their investments.
This is because email marketing is simple to manage, allows you to maintain complete control, and allows you to communicate directly with your customers.
Are you still not convinced about email marketing? Take a look at these six compelling arguments for why building an email list is so important today.
The importance of understanding that a large part of your success with email marketing is dependent entirely on the email marketing software you choose is critical because they are responsible for ensuring that your emails are delivered to the recipients.
Without proper planning, you could end up paying a lot more money for fewer marketing features and poor email deliverability rates than you would have otherwise (which causes you to lose even more money).
What Qualities Should You Look for in an Email Marketing Tool?
You should be able to create highly engaging email newsletters using a simple user interface if you are using an excellent email marketing service (ideally drag-and-drop editor).
The ability to send bulk emails that are personalized and targeted without a lot of effort should be available to all businesses. This is referred to as marketing automation in some circles.
Additionally, your email marketing service should make it simple to manage your contact list, segment users into groups, and track the effectiveness of your email marketing campaigns.
Most importantly, a reputable email service provider will make certain that your email campaigns do not end up in the spam or junk folder.
After that, let’s take a look at some of the most well-known email marketing service providers and see how they compare to one another in terms of functionality.
Contact is a service that allows you to stay in touch with people regularly.
Customer Relationship Management System (CRM System) Constant Contact Email Marketing Service
One of the world’s largest and fastest-growing email marketing services, Constant Contact is one of the world’s largest and fastest-growing email marketing services. It is also the most user-friendly and beginner-friendly email marketing service on the market today.
You can easily manage your email lists, contacts, email templates, the marketing calendar, and other aspects of your business with this tool.
Each account grants you access to an unlimited number of emails, simple tracking and reporting, built-in social media sharing tools, a free image library, list segmentation, Facebook ads integration, and a powerful eCommerce integration for Shopify stores, among other features.
They also provide powerful features such as email automation, drip campaigns, and surveys and polls, coupons, online donations, and subject line A/B testing, which allow you to send targeted emails and increase your open rate.
Constant Contact provides unrivaled customer service through live chat, phone calls, email, community support, and a comprehensive library of helpful resources.
Beyond online training, they also provide in-person live seminars throughout the United States. Small business owners will be able to quickly learn the fundamentals of email marketing and begin using it to grow their businesses like a pro as a result of this.
All things considered, Constant Contact is the best email marketing service for small businesses and startups, according to our evaluation.
Constant Contact offers a free trial period of 60 days (no credit card required). Following that, their pricing begins as low as $20 per month.
Users of WPBeginner can take advantage of our Constant Contact coupon code to save an additional 20% off their subscription.
2. SendinBlue (also known as “SendinBlue”)
Sendinblue is an email marketing platform.
SendinBlue is a complete SMS and email marketing solution for businesses. It is available in English and Spanish. They are one of the fastest-growing email marketing platforms in Europe, with a user base of over 500,000.
It is a platform that is extremely simple to use and provides excellent tools for creating visually appealing and highly engaging emails. Beginners with little or no experience in email marketing will appreciate their straightforward drag and drop email editor.
You can send transactional emails, create workflows for automatic follow-up emails, and segment users using SendinBlue’s marketing automation tools. SendinBlue includes beginner-friendly marketing automation tools that let you send transactional emails, create workflows for automatic follow-up emails and segment users. It can also use artificial intelligence algorithms to determine the best time to send bulk emails, thereby ensuring the highest possible email deliverability.
SendinBlue provides a completely free email marketing plan that allows you to reach an unlimited number of contacts. Their free plan allows you to send up to 300 emails per day, but all of the emails you send will be branded with their logo.
Their paid plans begin at $25 per month for the Lite package. You can also add SMS functionality to your account, but the pricing will vary depending on how much SMS you plan to send.
They have recently upgraded their premium plan to include more advanced features such as a landing page builder, live chat, a sales CRM, and integration with Facebook ads, among others. This means that users will now receive more value for the same price they paid previously.
A separate SMTP bulk email marketing service is also available from SendinBlue, which you can use to power automated or transactional emails from your WordPress site. Although this is not required for email marketing campaigns, it is a convenient feature to have if you have a large website and want to send out real-time content-based emails.
Drip is an email marketing automation software that automates the distribution of emails.
Drip is a powerful enterprise email marketing platform that is ideal for eCommerce, bloggers, and digital marketing professionals. The company provides a comprehensive set of tools to make marketing automation, sales funnels, and personalization simple and effective.
Their email software provides seamless integration with all popular website builders, including WordPress and WooCommerce, according to their website. This enables you to quickly and easily add pop-ups / opt-in sign-up forms to your website, increasing the number of leads captured.
One of the things that distinguish Drip from competitors such as Campaign Monitor is their intelligent marketing automation tools, which include smarter email segmentation features, split testing capabilities, list groups, and a visual automation workflow builder. These features enable you to reach out to specific customers on your email list to increase sales.
Drip offers a variety of support options, including live chat support, webinars, automation training, comprehensive courses, free guides, and extensive documentation.
The eCommerce marketing automation platform Drip is used by several of our businesses because it allows us to send bulk emails while also connecting and engaging with every customer on a personal level through their smart eCommerce marketing automation.
The eCommerce revenue attribution feature of their platform allows us to see exactly how much revenue we generate from each email marketing campaign we send out.
Drip, although it is somewhat expensive, is the best email marketing software for eCommerce websites and business owners who want more advanced features to maximize their marketing efforts, according to our research.
Free trials are available, and their plans begin at $49 a month, which include all of their features.
Earlier this year, they introduced SMS notification as a feature that is now available on all plans, allowing you to connect with your users through both email and SMS marketing channels. They become a true all-in-one email marketing platform for store owners as a result of this.
CRM for email marketing and sales by HubSpot
HubSpot is one of the most well-known software applications in the customer relationship management (CRM) and email marketing fields.
Their email marketing service is completely free to use, and it includes a slew of powerful automation features that are specifically designed to help you grow your business.
Create a completely customized newsletter that matches the personality and colors of your company by using their simple drag-and-drop email builder and a selection of templates available on their website.
In addition, you can personalize your emails for each subscriber based on things like device type, country, list membership, or any other custom information you might have on the individual subscriber. This is made possible by the native integration with the HubSpot CRM.
When it comes to email marketing software, HubSpot has all of the powerful features you’d expect from an enterprise-level solution. These include sending time optimization and high email deliverability. A/B testing and detailed performance analytics are also included, as well as marketing automation and drip campaigns.
One of the primary reasons that small, medium and enterprise customers choose HubSpot is that the company provides an all-in-one marketing platform that includes email marketing, CRM, automation workflows, sales tools, a website builder, an operation hub, and other features and functionality.
It is possible to get started with Hubspot Email Marketing for free, which includes the CRM, as well as all of HubSpot’s free marketing, sales, service, and operations tools.
You can send up to 2,000 emails per month and store an unlimited number of subscribers with the free version. You can create custom signup and popup forms, as well as landing pages, and manage and track your online advertisements, among other things. It includes all of the resources you’ll need to get started.