Chatbots, interactive content, and influencers… You might think that it is impossible to reach new customers or keep existing customers engaged if you don’t make use of state-of-the-art marketing tools. It’s not wrong to believe so, and new products are indeed exciting for most people. However, you should not underestimate the power of traditional methods to reach your target audience. Emails.
You may think email marketing is dead in 2020. It’s not difficult to see from recent statistics that this claim is farfetched. Let me just give you three facts about email marketing to prove my point.
- SaleCycle data shows that marketing emails have a significant impact on 59% of recipients’ purchasing decisions and lead 50% to purchase advertised products at least once per month.
- Campaign Monitor claims email marketing generates $44 per $1, which is an incredible 4400% ROI.
- Fluent reports that 68% of millennials believe promotional emails have influenced them to make purchase decisions.
It’s not surprising that many B2C companies rely on email marketing to connect with and bond with a global audience. Many are also using marketing automation platforms such as Mailchimp, Constant Contact, or GetResponse to streamline their efforts.
There are many solutions on the market but that doesn’t mean you can’t create your own email marketing SaaS. We’ll show you how, based on our experience working with Sendinblue.