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Email Marketing Templates

by stacy

What is an Email Template? Understanding the Basics

An email is a mixture of a subject, a humorous email copy, a call-to-action, CTA, and a CAN-SPAM compatible footer. Any additional elements to your email template beyond the minimum are just that: seasonings.

  • Keep it simple and you will have a plain text message email.
  • You can create an HTML Email Template by adding attractive images and colorful texts.
  • Add some CSS animations to create interactive emails.

It’s fascinating, isn’t it?

Let’s start with plain text email to understand its importance in recent times.

What is a Plain Text Email?

Before the introduction of HTML coding in the early 1990s emails were only available in Unicode formatting (i.e. Unicode font only and left-aligned texts Plain text emails were still important even after HTML became widely accepted. ESPs continue to send plain text versions along with their HTML counterparts. Many email marketers also make it a point of creating a plain text version to avoid emails getting lost in spam folders.

Plain text emails offer the following advantages:

  • To bypass spam filters in certain email clients such as Outlook and Gmail, you will need the plain text version of HTML emails.
  • Some email clients don’t support HTML versions. This means that HTML letters could end up in spam folders.
  • Some people prefer plain text emails over HTML.

Data shows that plain text emails have higher open rates than HTML templates, but plain text emails don’t have the same luster as HTML emails. Therefore, it relies heavily on strong copy to increase click rates.

Let’s now take a look at HTML email templates and what they offer.


HTML email is a more feature-rich version than plain text email. Irrespective Use

HTML emails can be customized to make an appealing email. Uniqlo :

Oder an out-of-box email template design such as this one from Random Penguin House.

HTML email is a great way to communicate with your customers.

  • A seamless experience is important for brands. This can be achieved through their emails, landing pages, and website. An HTML email assists in this process.
  • Different hyperlinks can be linked to different buttons visually.
  • As you all know, a picture speaks louder than words, and image support in HTML allows for better communication.
  • If you send an HTML email, you can track the results of your campaign.
  • Spam filters can be avoided if best practices are observed

The next question is whether to use a pre-made template or a professionally designed email template.


Email service providers (ESPs) provide templates that you can use in your emails. This is a great resource for new email marketers. Pre-made templates can be used to send last-minute email campaigns. These templates can be downloaded for free or for a small charge. This is a great way to reduce the overall cost of email template production. Our guide can assist them in creating their email templates with options such as first-order free of customized templates with Email Uppers.

However, free email templates can compromise brand identity, customization options, and exclusivity. Email blast templates are not an option, as many people prefer custom-made emails.

Custom-made email templates can be customized to meet your needs. Your email will be unique and stand out from others (once it is opened). A custom template requires a lot of people, from designing to programming and testing it. When creating a custom email template, it is important to consider the cost and turnaround time. But, good things do come to those who wait.

You should also consider custom professional email templates if you want to create interactive email designs.

of email templates and their types. Let’s dive into the actual action and learn how to create an email template.

Get Started with Your Email Template

It’s time to take action. Email templates can be compared to clothes. Each outfit is designed for a specific occasion and serves a purpose. The welcome email template is short and visually rich, as they are the first contact with the subscriber. Lead nurture emails are more descriptive and include individual CTA buttons. Transactional emails include the receipt of purchase and cross-selling. When creating your first email template, it is important to…

What type of email will it be? What is the purpose of this email and what are your goals?

Email subscribers need at least 5 (or 6 if you’re an e-commerce company) types of emails to complete their buyer journey.

1. 1.A welcome email template to thank subscribers for subscribing. Your welcome message template should introduce your brand. The call-to-action should prompt the subscriber to update their preferences or to complete their profile.

2. Newsletter Email: This email informs and educates subscribers about your brand’s products/services. These emails should inspire your subscribers to purchase from your brand.

3. An email to convert an email subscriber into a customer. This email should be strictly marketing and make the subscriber believe that the purchase will solve the problem.

4. Email to confirm order receipt: This email is used to confirm the purchase by the subscriber. This email should be sent to subscribers when they make a purchase. It can also be used to promote related products, but it must be at least 80% transactional and 20% promotion.

5. 5. Re-engagement Email: Not everyone will open your emails and stay active. This email will provide a gentle reminder to dormant subscribers, and could bring them back into your sales cycle.

6. 6. This is a bad thing for your business. This email will try to bring such abandoners back to reunite them with their carts. This email is a must-have for eCommerce emails.

Depending on which industry your brand is in, you will need more emails such as birthday/anniversary emails and survey/review emails. Re-order emails are also important.


It’s good to have competition. You can study the email templates of your competitors to understand the current trends in your industry so that you can decide whether or not to follow them. No matter what option you choose to take, these tools will help you find email templates that inspire you so you can keep up with the rest of your industry.

What will the email copy contain?

Email design may be visually appealing to your subscribers, but email copy will tell them what the message is. Did you know that email copy can do magic long before your email opens? We are referring to subject lines.

The following elements make up an email copy:

  • The subject line and Pre-header: These are the first things your subscribers will see. Your subject line is responsible for 80% of all email openings. Your subject line should tell you what your email content is about. This should communicate the purpose of your email. It should not be misleading.
  • Body Copy – The meat of an email is the body copy. This is where you continue the conversation that started with the subject line. Your email should contain important information and direct the subscriber to a landing site for more information. Your body copy should be concise and clear.
  • CTA copy – This is where your body copy’s effectiveness is evaluated. The CTA button must have an effective copy, along with the design. CTA copy should be actionable, such as “Start my free trial” or “Download my copy”, so the reader is prompted to click through.
  • Sign off before you start: The footer copy, or your email signature, is where you sign off. However, most email marketers don’t use it correctly. An email signature can be a valuable resource that allows for small amounts of marketing.

Here are some professional examples of email signatures.

As simple as it may sound, formatting and text alignment is crucial in order to make your subscribers scan through your emails with ease. Your email copy will convert better if you have it in a professional format.

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