How To Create a Newsletter Design in 7 Steps (+ Newsletter Templates)
Newsletters are the best way to reach customers (potential and existing). Email is more profitable than any other marketing channel.
You have a list of people who have asked for updates. They are interested in hearing about new offers.
When done correctly, newsletters can be a real goldmine. It is also extremely cost-effective.
What should our emails look and feel like?
This tutorial will show you how to create an Adobe Photoshop email newsletter template. We’ll be using design patterns I have found to be very effective.
Once you have completed the design process you can create your newsletter template. You can find the post on building an email newsletter here.
What exactly is an email newsletter?
Most likely, you’ve seen an email newsletter in the inbox of someone before. Email newsletters are a cost-effective way to communicate with customers or users.
For example, if you are a Sephora business, your newsletter may invite customers to look at makeup tips and give them a peek at new products. It might also offer a coupon.
Your newsletter should include a compelling headline for every article if you are a content website. This will encourage users to visit your site to read more.
Email newsletters can be used to maintain your brand’s relevance as long as you provide useful content for your users or customers.
What is an Email Newsletter?
Your business determines the purpose of your email newsletter. It can be used to increase sales by offering coupons and featured products. Customers can be connected with you by sharing helpful tips and information. Your social media following and traffic can be increased.
Remember that email campaigns should be tailored to your needs and those of your users.
How do email newsletters work?
An email newsletter should not be a mere update on company news. It is a way to get people to act and engage them. It provides readers with exclusive information that they cannot find anywhere else and then encourages them to click, purchase or subscribe.
Your newsletter format must be easy to read and attention-grabbing.
In 7 Easy Steps, How to Design a Newsletter
There are best practices for email newsletter layout and design. Let’s take a look at each step.
1. Get Started: Size and Dimensions of the Newsletter
It’s better to use a fixed-width layout for your newsletter formatting than a fluid/liquid layout. This article will help you understand the difference. This will stop horizontal scroll bars from appearing when you don’t use the entire screen.
Your newsletter should be between 550 and 600 pixels in width. Make sure that the most important information is located within the top 300-500 pixels. This is the average size of a “preview pane” on most desktop email clients.
2. 2. Set up the document in Photoshop
Photoshop can be used to create a new document that has a width of 800px, height 1000px, and resolution of 72dpi. Make sure that the color mode is RGB
This newsletter example uses a light gray background layer. To house the main content, I made a 600x600px container. It was filled with white and placed in the middle of the document.
3. Allow the User to View the Email in the Browser of their Choice
Is your email not showing correctly? It is available in your browser.
It is important to offer people many options for viewing your email newsletter. Images may not be downloaded by all email clients. Always include a link that allows you to view the email newsletter from a web browser to improve accessibility.
4. Create the Email Newsletter Header
This tutorial will show you how to create an email newsletter called The Pet Digest. It is intended to complement my blog The Pet Anthology. It is my goal to keep readers interested up-to-date with all the latest happenings through a weekly bundle. It is simple to choose the fonts, colors, and graphics for my newsletter since my branding has been established.
This is the header image of my blog. It was also created in Photoshop. While I will retain the design and make minor modifications, I intend to keep it as is. Open the blog header PSD and copy the mascot into the email newsletter template. I then grab the name and slogan and add them to the email newsletter template. The newsletter now looks like this after some minor editing to the text.
5. Create the Main Part of the Newsletter
I added a 600px rectangle under the header and extended it to the bottom.
The content I want to feature in the newsletter is then gathered. I use the same design attributes that I used in The Pet Anthology to create the heading. Drag and drop the main photo and then copy the text. Each article field will be separated by a dotted border.
Then I duplicate the first entry two times and move them down to complete the remainder of the newsletter. I will place the new content in these duplicated spots as soon as possible.