Email newsletters are used by websites and blogs to provide content updates, increase traffic and build a loyal following.
Why not start an email newsletter?
Did you know that 75% of those who visit your site today will never return to it?
It’s not your fault. The internet is huge and there’s a lot of information out there.
You can convert website visitors to subscribers by creating an email newsletter. You can keep in touch with them and bring them back to your website once they sign up for your email newsletter.
Without an email newsletter, your potential customers and subscribers are constantly being lost.
You may now be wondering, “What if we asked users to follow us on Facebook?” This would allow you to reach those users ?’
You will. Therefore, you must build a following on social media. But you don’t have those social media platforms.
Your audience’s reach is limited by social media giants such as Twitter and Facebook. Moreover, your users might not be checking their social media accounts as often.
People check their email several times per day, on the other hand. Users use mobile devices with email notifications on.
This article will explain why it is important to create an email newsletter.
Who should start an email newsletter?
Many of our customers often ask us whether they should create a newsletter for their blog, business, or organization. We always answer “Yes” to all of our users.
Even if your business is just beginning, it’s important to start building your newsletter as soon as possible. If you don’t do this, you will lose money, subscribers, as well as potential customers.
Email marketing can be a win-win for any industry, regardless of website traffic or business.
1. Email marketing for small businesses
No matter the industry or size of a website, it can benefit from creating a newsletter.
This is the best way to keep in touch with existing customers, visitors to your website, and potential customers.
2. Email Newsletter for Ecommerce Websites
An email survey revealed that 44% of email recipients made at least one purchase after receiving a promotional email.
If you own an online store then email marketing is the best tool to convert abandoned carts to paying customers.
An email has been used by eCommerce giants for a long time to convert casual visitors into buyers.
3. Email Newsletter for NonProfits
Non-profit organizations must reach out to supporters to solicit donations, support, events, and other information. Email marketing is expensive. Other media like phone and postal mail are more affordable.
Non-profits can keep in touch with supporters and donors by creating an email newsletter.
Supported non-profits are more likely to send emails to users. 49% of millennials prefer email updates from organizations they support.
For more information, read this article Why email marketing is so important for non-profits.
4. Email newsletter for blogs and news websites
Email marketing is the best way for you to grow your audience if you are looking to create a blog or a content-driven news site. All the top internet marketers, bloggers, and influencers actively build their email lists.
Users who otherwise would not return to your site can receive email updates.
Without relying on search engines or social media, you can build a loyal readership.
Search engines and social media are not under your control. Search rankings can fall and social media profiles can be suspended without notice. You own your email list, and you have full freedom to use it.
5. Email newsletters for education
Engaged communities of parents, students, teachers, and local businesses are essential for supporting educational institutions. Email is the best and cheapest way for colleges and schools to reach out, regardless of whether it’s for fundraising or admissions, events, and other activities.
These are just some of the many benefits email newsletters can bring to individuals, businesses, and non-profits. There are many other examples, and that is why email marketing is so important for online success.
Let’s now take a look at the easiest way to start an email newsletter that will help you grow your business and brand.