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What is the Best Email Marketing Software?

by stacy

Price, dependability, technical support, template designs, ease-of-use, deliverability, integrations, and any additional features you require should all be considered when deciding on the finest email marketing software.

The finest email marketing software should make it simple to create emails, segment your mailing list, customize your messages, and check analytics results, among other things. And, most significantly, they should be delivered to users’ primary inboxes.

Email marketing is ultimately about delivering the correct message to the right person at the appropriate moment.

Here are my recommendations for the top email marketing tools and services to experiment with this year:

  • ActiveCampaign.
  • Contact regularly.
  • HubSpot.
  • Sendinblue.
  • Moosend.
  • Mailerlite.
  • GetResponse.
  • Pabbly.
  • ConvertKit.
  • Omnisend.
  • Gist.
  • Automizy.
  • AWeber.
  • Mailigen.
  • Benchmark.
  • SendPulse.
  • MoonMail.
  • Ontraport.
  • Campaign Monitor is a position in the campaign management field.
  • MailChimp.
  • Mailjet.

1. ActiveCampaign is a campaign management system.

The best email marketing software (for $9/month) is:
homepage for active campaign

As the best overall email marketing software, ActiveCampaign ranks first on my list due to its advanced automation tools and high deliverability. It is also the most affordable.

Machine learning is the most intelligent tool on this list, and it plays an important role. Predictive Actions allow ActiveCampaign to answer difficult questions about your customers for them to automatically take action on your behalf and move them through the sales pipeline.

ActiveCampaign also interacts with more than 850 other applications, including Facebook, Shopify, WordPress, and a slew of others, to name a few.

List segmentation is simple, and you can create list triggers and transfer people depending on dynamic email content, sales follow-ups, and other factors as well as other factors.

Email workflows are both reliable and simple to administer. All of this information is synced with their built-in CRM, which allows sales teams to perform complex lead scoring.

Additionally, their lead scoring system is adaptable. When it comes to lead scoring, if you are unfamiliar with the term, it is a method of awarding points to specific email subscribers depending on the activities of your choosing. They will then either enter a new automation funnel or be contacted by a member of your sales staff after they have reached the point threshold.

The steps are as follows:

To begin, you must choose your engagement metrics. Anything from an email open or click to a content download or consultation request are examples of what is meant by conversions.
Following that, you’ll add your lead scoring criteria and points based on the parameters you’ve established. These should be determined by the amount of effort put forward and the likelihood of converting.
For example, an email open could be worth two points, whereas a link click could be worth five points. In addition, actions such as non-opens and unsubscribes are deserving of negative points. Once a subscriber hits a pre-determined point threshold, their data is transferred to the Deals CRM, where they enter a new stage of automation: the sales pipeline.
Lead Scoring for ActiveCampaigns Deals CRM Alternatives
To nurture email leads in the most personalized way possible, huge firms use this technique to their advantage.

Another major selling feature is email deliverability, which is higher than the deliverability of any other platform in our comparison. Their email sends are the least likely to be marked as spam and have the best chance of reaching primary inboxes on Gmail and Outlook, according to their research.


price for active campaign

Pricing is determined by the features of your account as well as the size of your email list.

$9/month for the Lite version
In addition: $49/month
Professionals pay $149 per month.
$258 per month for the enterprise level.
All options include a 14-day risk-free trial period.

2. Constant Contact.

Overall, ActiveCampaign is the finest tool if you’re seeking email marketing, customer relationship management, and automation platform all in one.

Start using ActiveCampaign right away.

ActiveCampaign 2 and Constant Contact are both good options.
Choosing the Most Appropriate Email Marketing Service for Your Small Business ($20/month)
the homepage that is constantly connected

Constant Contact has been in the email marketing business since 1995, and the name “Content Contact” was first used in 2004 to refer to the company. As of 2015, they were a member of the Endurance International Group, which also includes companies such as Bluehost, HostGator, and Domain.com as well as other web hosts.

According to the company’s website, its ultimate purpose is to assist small businesses in navigating the promise, power, and potential of the internet.

Their platform includes more than 100 modern, mobile-optimized templates to engage and convert customers, real-time reporting and analytics, and extras like coupons, polls, and events to further enhance the customer experience.

Another one of their most distinguishing characteristics is event administration, which includes the capability of managing invitations, registrations, and tickets:

Constant Contact Event Registration Features Constant contact event registration features
When it comes to email deliverability, Gmail is above average and is among the top three email service providers, with over 90% of all emails sent.


price for a steady connection

Depending on how many email contacts you have in your database, the Constant Contact price is tier-based. Starting at $20 per month for up to 500 contacts, their subscription options are reasonably priced.

Their drip campaigns are simple to use and uncomplicated to navigate through. The ability to generate simple sequences is available, but not the ability to combine conditions or utilize elaborate filtering.

In the end, if you’re searching for specialized capabilities such as event management while simultaneously needing high-quality email deliverability, Constant Contact is the best option for you. This year, they are my second-best choice for email service providers.

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