How to Write a Follow-Up Email After No Response
You’re not the only one who feels uncomfortable writing a follow-up email. If someone doesn’t reply to our first email, likely, they aren’t interested in receiving another one.
In this instance, unfortunately, our instincts often go wrong. Few prospects will say yes to the first question, or the second, third, or fourth.
Continue reading to find out how to send a follow-up email to someone who has not responded to your initial email.
Response rates: Ideal number of follow-ups
Iko System had a study that saw an 18% response rate for the first email and 13% for the fourth. The sixth mail in the sequence received an amazing 27% response rate.
Yesware had a similar study that saw a 30% response rate for the first email and 14% for the fourth. The total number of emails they sent was 10 and the response rate for even the last email was 7%.
Yesware reports a staggering 70% of email chains to end after one unanswered message.
It can get worse or better depending on how you view it. 80% percent of prospects will say “no” four more times before finally saying “yes”. However, 92% of people quit after hearing “no” four times.
Why is this important? This means that only 8 percent of salespeople, those who follow up at least 5 times, generate 80% of all sales.
Other studies also show that email drips with 4-7 messages deliver 3x the response to emails than those with 1-3 messages (27% and 9%) respectively. can convert 22% more replies by following up with just one email.
It is important to send follow-up emails unless you don’t want to miss out on sales …)!.
” It’s impossible to follow up too much during the first part of an engagement.”
Looking for some ideas? This is how to send a follow-up email after receiving no response.
Are you ready to up your follow-up game? Mailshake allows you to send personalized, automated follow-ups on a large scale. Click Here to Learn.
Let’s start by answering this question:
What should you do before following up?
This is the short answer: “Not long.”
Most emails are opened within 24 hours of being sent. If the recipient is going to reply to your email, they will likely do so the same day. It’s safe to assume that someone won’t respond to your email if they don’t reply within 24 hours.
What should you wait for before sending a follow-up email?
It is best to wait two to three days before you send your first follow-up email. The waiting period should be extended by a few days after your initial message. This is especially true if you have multiple follow-up emails.
Close.io Steli Efti suggests spacing your follow up emails as follows:
While you can and should play with the timing of follow-ups in the future, this schedule is still good until proven otherwise. Follow-ups should not be repetitive and annoying. It suggests six emails, including the initial contact and five follow-ups.
It will ensure that you are checking all the boxes. Continue to do that until it stops working for you or your audience.
Set yourself up for success
So now you understand why it is important to follow up, how long it takes, and how many messages you should send.
You must prepare yourself for maximum success before you even start. What is the first step? It is important to write it down.
You can benefit from writing down your goals and your workflows on several fronts. It helps to create consistency among your team members, keeps everyone on the same page, and helps you reach your goals more effectively than if they weren’t written down.
A set of rules that govern time, frequency, amount, and message will help you maximize your follow-up success. Be consistent. Automate.
Automate your Follow-Up Sequence
It’s difficult to keep up with the many prospects you reach out to each week.
Mailshake, a sales engagement tool, is crucial for creating scalable and effective follow-up emails.
Mailshake allows you to:
- You can personalize your emails with powerful email merge features.
- With Leadcatcher, you can reply to leads directly from your Mailshake dashboard.
- Follow-up emails can be paused or triggered depending on whether the recipient opens an email or clicks a link.
- The time interval between follow-ups should be set at 5 days between the first email and the second, 7 days between second and third emails, etc. These are the times and days you would like them to send your follow-up emails (e.g., weekdays between 8 and 6 pm). You may have your preferences regarding the frequency of follow-up emails.
- You can optimize your copy and overall outreach strategy through A/B testing of different subject lines, body copy, campaign sequences, and complete campaigns.
- You can automate your outreach further with native integrations into your CRM and third-party integrations via Zapier to hundreds of software programs. This allows you to trigger campaigns when someone downloads an ebook, book a meeting, or registers for a demo.
You can also include social media and phone calls in your outreach efforts with Mailshake Sales Engagement.
The bottom line: Following up is essential to an effective outreach strategy. However, automation makes it easy.