How to Write a Follow-Up Email After No Response
You’re not the only one who feels uncomfortable writing a follow-up email. If someone doesn’t reply to our last email, likely, they aren’t interested in receiving another one.
In this instance, unfortunately, our instincts often go wrong. Few prospects will say yes to the first question, or the second, third, or fourth.
Continue reading to find out how to send a follow-up email after receiving no response.
Response rates: Ideal number of follow-ups
Iko System had a study that saw an 18% response rate for the first email and 13% for the fourth. The sixth mail in the sequence received an amazing 27% response rate.
Yesware had a similar study that saw a 30% response rate for the first email and 14% for the fourth. The total number of emails they sent was 10 and the response rate for even the last email was 7%.
Yesware reports a staggering 70% of email chains to end after one unanswered message.
It can get worse or better depending on how you view it. 80% percent of prospects will say “no” four more times before finally saying “yes”. However, 92% of people quit after hearing “no” four times.
Why is this important? This means that only 8 percent of salespeople, those who follow up at least 5 times, generate 80% of all sales.
Other studies also show that email drips with 4-7 messages deliver 3x the response to emails than those with 1-3 messages (27% and 9%) respectively. can convert 22% more replies by following up with just one email.
It is important to send follow-up emails unless you don’t want to miss out on sales …)!.
” It’s not possible to follow up too much during the first part of an engagement.”
Looking for some ideas? This is how to send a follow-up email after receiving no response
Let’s start by answering this question:
What should you do before following up?
This is the short answer: “Not long.”
Most emails are opened within 24 hours of being sent. If the recipient is going to reply to your email, they will likely do so the same day. It’s safe to assume that someone won’t respond to your email if they don’t reply within 24 hours.
What should you wait for before sending a follow-up email?
It is best to wait two or three days before you send your first follow-up email. You can extend the waiting period for every subsequent email after your first message by adding a few days, depending on how many follow-ups you plan to send.
While there aren’t any hard and fast rules for how to approach this issue, CEO Steli Emti suggests spacing out your follow-up cold emails like this:
While you can and should play with the timing of follow-ups, it is best to stick to that schedule until something else is discovered. Follow-ups should not be repetitive and annoying. If suggests six emails to send – one for the initial contact, and five for follow-ups.
It will ensure that you are checking all the boxes. Continue to do that until it stops working for you or your audience.
Set yourself up for success
So now you understand why it is important to follow up, how long it takes, and how many messages you should send.
You must prepare yourself for maximum success before you even start. What is the first step? It is important to write it down.
You can benefit from writing down your goals and your workflows on several fronts. It helps to create consistency among your team members, keeps everyone on the same page, and helps you reach your goals more effectively than if they weren’t written down.
A set of rules that govern time, frequency, amount, and message will help you maximize your follow-up success. Be consistent. Automate.
Diversify your Channels
An omnichannel approach is another key element that distinguishes the successful follow-up players from those who are just doing the job.
Email is the best channel to communicate with people. However, it doesn’t mean that other channels aren’t worth the effort.
“Social is not a question of “Should I do this?” To me, it’s a matter of “Should” you do it. You have to engage your audience on LinkedIn, Twitter, or Instagram if you want them to follow you.” -Jake Dunlap, Scaled
Consider an omnichannel approach. This is especially important if you don’t get a response from one channel. An omnichannel engagement strategy can help companies increase their annual revenue by 9.5% over the previous year. This is almost three times more than those who do not.
A multi-channel experience is the best for prospecting, nurturing, retention.
What channels are the most comfortable using and/or where were you first able to interact with them? Learn from them. Engage with them wherever and whenever they prefer.
“Diversifying your channels will increase your chances of getting a response.
Determine what you want to achieve
It is crucial that you determine what you want from this email or email before you do anything else.
You might, for example:
- Find out more or a particular piece of information
- Arrange a meeting
- Close a Sale
Because every situation is different, I cannot help you. Each campaign will have its unique requirements and your expectations for a follow-up email may change.
However, it is essential that you are aware of the details. You should never send an email, whether it’s a follow-up or not unless you are clear about what you want.
Place Yourself in Their Shoes
Consider the user experience (UX) before you start drafting and sending. This is a key element in your business’s success and will likely become the main differentiator within the next year. It’s more than just the price. More than the service or product itself.
Consider the frequency and activity level of your follow-up emails. Don’t worry about what experts think you should do or not do. Instead, look at it from the customer’s perspective.
It is irritating to have too many follow-ups. Too little loses momentum. You need to find the right balance to reach your goals.
Ask yourself, “What’s in it”? What are they feeling? What kind of experience are they having with me? Are there any reasons to follow up (other than to follow up)?
These questions can be asked and answered, and you will create a follow-up campaign that is tailored to their needs. This can make all of the difference.
Your approach to follow-ups is not the same for all. Let the situation dictate the tone.
- Prospects who have asked for a demo or a call can make you more aggressive in fulfilling their needs.
- If they have downloaded something, it is an indication that they are interested but they did not ask for contact. You need to show your value by giving them different drips depending on what they downloaded.
- You need to be careful when you send cold emails. They have not asked for anything.
How to write a follow-up email
Let’s now discuss how important it is that you follow up and how long you should wait before you send each email.
It is important to ensure that you are using the correct subject line for any follow-up emails. These little sentences can spell doom for you. 47% open emails and 69% report them as spam.
Give your email subject line the attention and time they deserve.
I have divided the task of writing a follow-up email into five sections. You can find examples of what you might write in each section. The idea is that you can link them all together to create a customized follow-up email template.
1. Add context
You can help your recipient recall something by opening an email that includes a reference or example of a previous interaction. Even if the recipient is unable to recall what you said, it will make them more likely to respond positively to your follow-up.
You might like to open your eyes by trying these:
- I wanted to confirm the email I sent last week [day of the Week email was sent] regarding [subject].
- I wanted to reach out to you to find out what your thoughts were about [subject].
- This isn’t weird. I did see that you had read my previous email.
2. Add value
It is important to always send a follow-up without proving your worth and raising the bar.
Avoid lazy follow-ups. These are merely ‘touching base” or ‘catching up and don’t add any value to the interaction. Give value to each interaction. It is worth it for them to click, open, and then respond.
Giving them something of value as a gift can lead to organic, natural interaction.
” I’m not a salesman – I’ve given them.” Dan Murphy Culture Amp
These value-added deals can be easily followed upon by many people. It should be relevant and high-quality. They will consider you an asset.
If they don’t provide any additional value, it’s difficult to get in touch with them. They also have less incentive to care or respond.
” You must provide value to the recipient every time.”
3. Why are you emailing?
Continue to explain why you are sending a follow-up email. Be concise and direct. Simply tell the recipient what your intentions are. Remind them if this hasn’t changed since the last email.
- [product name] could help you [element in prospect’s role] more effectively. Let’s have a chat to see if we are right.
- [product name] could be a great help to you, and I was wondering if you would be interested in giving it a try for a month (completely free).
- We just launched [product] and it could make an enormous difference in [element of prospect’s role]. Below is a link to more information. However, it would be great if you could discuss your needs and help me figure out how [product name] might benefit you.
These are the most important. Eliminate ‘I’ statements in your text. They don’t care about what you believe or think.
4. Include a call-to-action
It should be easy for the recipient of your email to reply. If you are trying to set up a meeting, for example, you should specify a date and time. (Or a place, if it’s an in-person meeting).
- Is it possible to work at 2:15 p.m. Thursday?
- Is this the right person to speak to? Could you help me find the right person if I’m not in the right place?
- If you are interested in more information, please reply “yes” and I will send you a few documents.
You should not leave your call-to-action vague or ambiguous if you’re part of a sales team. Your call to action should be clear and easy to remember. What do you want them doing? Did you give them a link to your site? Let them know so they can get the best possible results.
5. Close Your Email
Wrap it in a way you feel comfortable with and that is respectful of your interactions so far with the recipient.
Although I offer some suggestions, this section is entirely yours. As such, you can wrap however you like.
- Let me know your thoughts! [Your name]
- If you have any questions, please let me know. [Your name]
- Talk soon? [Your name]
- I look forward to hearing from you! [Your name]