The Best Time to Send Emails
Email marketing can be a cost-effective method to increase brand awareness, generate leads, and increase revenue, regardless of how big or small your business is.
To reap the full benefits from email marketing, it is important to execute your campaign correctly. This includes sending out your emails at the right times. This article will discuss the best time and day to send marketing emails as well as how to design the perfect schedule for your audience.
What is the best time to send marketing emails?
To answer this question effectively, you must understand your audience’s behavior, specifically when they are most likely to pay attention to you and motivate you to do your desired action.
Each email list is made up of different individuals with their habits. Your email marketing time may not be the best for a clothing company or real estate firm’s emails.
Imagine, for instance, that the email list for your baby toys company is made up of mothers who stay at home and care for their children during work hours. It is possible that many of them only check their email during the weekends and evenings, so it might not make sense to send an email on Tuesday at 9 a.m. If your list is comprised of young professionals who check their email every day during work, sending an email on Tuesday at 9 a.m. might be a good idea.
It will be easier to find the right day and time for you to send emails if you examine the personas of your target audience. You will eventually find the right email schedule for your business through trial and error.
What is the best day to send an email?
Although analyzing your target audience is the best way to get the most information, case studies can provide valuable insights. Let’s take a look at some examples.
GetResponse analyzed 4 billion emails sent by customers (entrepreneurs, online marketers, medium- to large brands) within 5 months in 2019.
The study revealed some interesting trends. One, 18% of all email campaigns sent were on Saturdays or Sundays, and 17% were sent on Tuesdays. GetResponse also found that clicks and open rates were higher Mondays and Tuesdays while click-to-open ratios are highest on Saturdays or Sundays. This could be because has less competition during weekends.
Be careful when you send emails these days. An increase in open rates is not necessarily a sign of a successful campaign. It is important to monitor metrics like click-through rates and conversion rates. You’re on the right track if more people click on your email links than sign up for your service or buy your product.
CampaignMonitor analyzed over 30,000,000 emails sent by their subscribers in 2019, a mix between small and medium-sized businesses across 171 countries. CampaignMonitor also found that Tuesdays had the highest open rates, similar to GetResponse’s results. They also discovered that Tuesdays had the highest unsubscribe rates.
CampaignMontior looked at open rates by industry and discovered that your business type could impact which day is best for your email campaigns.
- Tuesdays: Advertising and Marketing Agencies
- Sunday Education
- Healthcare Services: Wednesdays
- Tuesdays: Travel, Hospitality, and Leisure
- Wednesday – Food and Beverage
These insights can be used as a guideline for timing your campaigns. You can test your email design and message, iterating the campaign, and following best practices should help you identify the day that your audience is most engaged.
analyzed over 2 billion email marketing campaigns sent to their platform to find best practices.
The company discovered that promotional emails performed best when sent during work hours. Emails sent at 8 AM had a 20.32% open rate and a 7.79% click-through rate. Even though they had higher open rates than others, emails sent at 10 am also received fewer orders than those sent at other times. The Omnisend team also found that click-through rates were at their highest at 5 p.m., while order rates were at their highest around 4 pm.
This could indicate that people may open emails early in the morning but not make the purchase decision until later in the day.
thoroughly analyzed its data to discover the best times to send emails B2B. It found that email open rates for all types were highest between 10:00 a.m. to 11:00 a.m.
The following conclusion was also drawn from Intercom’s data:
- You should not send emails outside of normal business hours unless you have a compelling reason.
- Send your email before peak hours if you want it to be seen immediately
The Key Takeaways
You can use these studies to help you make your decisions.
Even though customers seem to open the email the most in the mornings, it may be that afternoon emails can still be helpful for you in reaching your goals. It may be a good idea to send emails in the afternoon or early evening when people are working on their email or checking their emails before going to bed.
It all comes down to testing. Sending emails at different times can help you determine when opens, click-through rates and conversions are highest for your company.