email signature design examples and tips to create your own
It is said that first impressions are crucial, but what about second impressions? We have compiled a list of the top email signature designs that will inspire you to create your own.
Your email signature is often the last point of contact a customer has with you if you do business via email.
An email signature that is professional and informative should be simple. It should also put the information at the forefront. This doesn’t mean that your signature should look boring or boring. There are many ways you can get the best out of your email signature design. Let’s look at 10 simple tips and see some stunning examples.
01. Do not include too much information
Email signatures can be viewed as a mini-autobiography. This is because they are jammed full of quotes, links, information, and boatloads more. Your signature can look bloated and long if you include too much information. This will discourage most people from reading your emails or clicking on your links.
Instead, keep your signature short and to-the-point, and tailor it to your brand. Are you avoiding doing business by phone? Perhaps you should remove the phone number from your signature. Are you active on Facebook and Twitter? Instead, consider adding a link to these profiles!
Murdock has created this minimalistic email signature. This design is simple and easy to navigate. It only includes the most important information about the brand, such as the logo, email author’s names, job title, telephone number, and Skype username.
02. Keep your color palette small
When it comes to designing a color palette, the rule of thumb is “less is more” or, more precisely, “try to use only 23 colors”. This tip is especially relevant for your email signature design.
You see, too many colors can lead to clashing colors and make your design look cluttered and disorienting. You can make your design more effective and beautiful by being selective in your colors and careful about when you use them.
Samples of any graphic elements that you include can help you choose the right color palette. Your brand logo.
Zippy Sig has posted a sample that highlights other elements in the signature using the trademark green color of the brand mark. This technique not only helps keep the color palette simple but also creates a more cohesive design that reinforces the connection between your brand and this particular shade of green.
What if your brand logo has a flat black background with n distinctive feature color? Then the world is your oyster. Choose a feature color that compliments your branding and go with it. ChayaM Kanner did this striking example.
These points can be easily spotted by using a strip in neon blue to highlight the website’s key social media links. The addition of color gives a splash of personality to an otherwise monochromatic design and adds vibrance and personality.
03. Keep your font palette even smaller
We’ve established that your color palette should be limited, but what about the fonts? It’s important to keep your font palette small, as well. As with colors, too many fonts can quickly overtake your signature and make it hard and distracting to see.
People often use too many fonts because they feel the need for certain titles or pieces of information to be highlighted. So they add a new font to the mix. This problem can be solved by using a flexible font.
Instead of buying a completely new font, find a simple typeface with a few styles and weight options. You don’t have to be a prodigy to find these typefaces. There are many flexible fonts, such as Raleway, which you can see below at Canva.
After you have found a typeface you like, you can use highlight colors, different weights, and sizes to create many typographic effects. However, your design will remain simple and clean. For reference, Canva has the font combination tool.
This Themesforce signature example is a great example of dynamic design. It adds color to certain pieces of text, uses all-caps and lowercase, and adjusts font weights to create a dynamic design.
You can use more than one typeface, but it is possible. To keep your design clean and consistent, if you add more fonts to your collection, limit them to one.
Take this example: Sombras Blancas Design’s signature design. This design uses only two typefaces, one serif and one sans serif. It gives the design a sophisticated look but is still easily readable.
Moral of the story: Don’t be afraid to use more than one typeface, but make sure you are intentional and purposeful about which typefaces you choose.
04. To direct the eye, use hierarchy
A strong hierarchy is essential for any design that uses text to communicate important information. Your email signature contains important information so it is important to have a strong hierarchy.
To visually communicate to your email recipients what elements of your signature to read, scale, color, and font weights are important when designing your type. It could be the name of the email author or the brand/company name. In either case, make sure you place this important piece of text in the top hierarchy.
This Themesforce piece shows a strong signature design. It scales up the email author’s name so it draws the most attention. To help the eye follow the design logically, the type has been bolded or colored.
Don’t try to emphasize every element of your design when deciding which parts to place in the front. This will defeat the purpose. Instead, pick your battles carefully. Make sure you choose which part of your signature is most important and then push it to the top of the hierarchy chain.
This guide contains more information on how to master the art of hierarchy.
05. Keep your graphic elements simple
To keep with the theme of “less is more”, limit the number of graphic elements you place in your email signature to just 1-2. This will avoid clutter and help to keep it simple. A lot of graphics in one email signature can make your design look more complicated and confusing.
Your brand logo is a common graphic element that you should include in your email signature. This allows people to identify the sender of an email quickly and creates greater brand recognition.
A headshot of the email writer is another common element used in signatures. A simple, but effective way of building a personal relationship with someone is to put a face to their name.
Chanelle Villena has created this email signature that combines both a headshot with a logo. These graphic elements were balanced with a simple, minimalist design.