Home Computer NPS Email

NPS Email

by stacy

NPS Email – The complete guide with examples + 20 Tips

Customers are asked to answer a short question and rate you on a scale of 0 to 10 in a Net Promoter Score (NPS) email. It is one of the most important indicators of a company’s success. The possibility of someone recommending your company to their friends or colleagues is measured by the NPS inquiry. It also aids in forecasting future revenue and, as a result, company growth.

The Net Promoter Score survey question can help you figure out who are your most loyal customers and who are at risk of churning. Based on how they assessed you on the NPS question, the Net Promoter Score calculation lets you categorise your consumers into three groups: critics, promoters, and passives. It also uses NPS benchmarks to show you where you stand in comparison to your competitors.

While it may appear that asking people for their NPS score is no big deal, drafting an NPS email can become a difficult process if you don’t pay attention to the minor details that can make a big difference.

We thought we’d share some of the lessons we’ve learned from conducting thousands of NPS surveys with you. Here are a few pointers to help you acquire a high response rate from your NPS mailings.

Examples of NPS emails to help you calculate your Net Promoter Score

NPS email template for customers

Subject: Your candid feedback can help us improve; please give us a rating.

Could you please take a few minutes to complete this Survey*> and assist us in improving our services?

* Until Date>, the link will be active.

* The data gathered will only be used for quality assurance purposes.

* Your privacy is important to us, and we never sell personal information to third parties.

NPS email template for employees

Subject: Do you enjoy your employment here? Fill out this

Thank you for being a valuable member of our team. We value your contribution to the organization’s success and would want to hear from you.

We guarantee that the information you provide will be kept completely private.

20 ways to improve the effectiveness of your NPS email surveys

The majority of Net Promoter Score (NPS) surveys are sent out by email since they are convenient to send, track, and complete. The response rates, on the other hand, are below 5%, which is cause for concern. We’ll present ten strategies or hacks to help you improve the effectiveness of your Net Promoter Score (NPS) email surveys and increase response rates.

1. Customize your NPS surveys.

It’s critical to personalise your surveys to represent your company’s brand themes, colours, and logos, among other things. It gives your emails and surveys more legitimacy and boosts open and response rates dramatically. You may also change the wording of your surveys to match how your company communicates, whether it’s through jargon, key phrases, or calls to action (CTAs).

2. Make your email surveys more personalised.

This is a critical component of email surveys that is often overlooked. Personalizing your email surveys has been demonstrated to greatly increase open and response rates. According to a recent poll, 74% of marketers believe that customization increases response rates and engagement.

3. Inquire about the reasons

Many NPS surveys only ask for ratings, not reasons behind those scores. How can you work on enhancing your client experience until you know why? Do not be concerned; your customers will be delighted to inform you.

4. Keep it brief.

Don’t get distracted from the survey’s purpose by asking too many questions. The more questions you include, the more individuals you will lose. To get the best results, keep your NPS email surveys short and basic.

5. Conduct A/B testing

It’s a good idea to conduct A/B tests on your email surveys to discover which one performs better. This information will be useful in any future NPS surveys you conduct. Make use of this data to boost your survey response rates.

6. Mobile-first design

According to a recent survey, more than 75% of survey respondents answer questionnaires on their smartphones. Your surveys must, of course, be mobile-friendly, otherwise you risk having low response rates.

7. Make your surveys more rewarding.

Give your survey respondents or consumers a reason to complete your questionnaires. This could be in the form of a coupon or a discount on their next purchase, a social media shout-out, or something else entirely. Make it worth their time, whatever it is.

8. Remind yourself once more

Your surveys will not elicit responses from all of your clients. You can remind them about the questionnaires, but not too many times. Don’t upset your customers into unsubscribing from your emails by reminding them once, and that should be enough.

9. Stay away from email aliases.

The response rate for surveys sent from info, marketing, or team aliases is lower than for emails sent from people. If you’re conducting customer surveys, have them originate from the head or manager of the customer service or customer success team.

10. Make sure your surveys are on time.

People can take online surveys at any time of day, but that doesn’t mean you shouldn’t time them correctly. Keep in mind working hours, forthcoming significant holidays or events, and so on. To have a healthy survey response rate, this is critical.

11. Include a query in an email.

Instead than asking them to click on a link to go to another page, include an NPS question in the email. It will make answering the question easy for them. All they have to do now is press a button. The response rate will improve dramatically as a result of the ease and speed.

12. Keep it short and sweet.

The NPS email should be short and sweet. Customers should not have to spend much time reading the email because the subject and body are so short. The longer the email, the more time they spend reading it and, as a result, the less likely they are to respond to your survey. It’s all about seizing that brief window of opportunity for their attention and action. If you wish to include customer loyalty or satisfaction polls on your website, use an NPS survey template.

13. Don’t stray from the topic.

The questionnaire should be brief and include a scoring question as well as an open-ended text question that allows them to explain why they gave their customers negative feedback. Ask questions that will help you evaluate how their experience with your company has gone and whether they will continue to do business with you in the future.

14. Use your own email account to send.

Using a generic and chilly alias account like feedback@abc.com is not a good idea. Instead, send an NPS email from a more human-looking account. john.smith@abc.com, for example.

Related Posts

This website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish. Accept Read More