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Shopify Email

The Store Owner's Guide to Shopify Email

by stacy

It is the first (and, in some situations, the last) impression that users have of your message that is represented by your subject line. Oftentimes, the subject line of an email is more significant than the content of an email body when it comes to the significance of an email. After all, if a terrific newsletter never gets it to the inbox of even a single subscriber, it is effectively worthless.

While there are various alternative approaches to producing subject lines that are guaranteed to get results, there are several schools of thought that should be considered. With examples tossed in for good measure, we’ll go over the nine types of excellent email subject lines that you should know about. The rationale for this is that more opens correlate to more transactions conducted online.

What is Shopify Email?

1. Subject lines for emails that are straightforward and straightforward are preferred.

Simpleness has several benefits – people rely on you to be precise and short in your subject lines because time is a vital resource that is never guaranteed.

Short, descriptive subject lines outperformed cheesy lures in an experiment conducted by the email marketing business MailChimp to determine the effectiveness of email subject lines, the company observed. Many marketing experts disagree with the notion that humor and uniqueness should be consigned to the background when crafting proper subject lines for emails, and some consumers may take offense to the concept. Because the consumer already has a relationship with the content you’re providing, it’s important to highlight that this concise strategy works best with notification emails.

subject lines for emails with amazing content

Email subject lines that are appropriate are essential.

A user’s social media activity, order status, or other pertinent information is typically the subject of the updates or notifications received from the system. Because these emails have a specific purpose, their subject lines should be similarly targeted.

The following are the secrets to producing click-worthy ad text, which you can learn for free from this guide: These 10 Simple Strategies Will Help You Get the Click.

How to use Shopify Email

Even amid a sea of dry, uninspiring emails, a clever subject line can create a lasting impression. For its part, comedy is a tricky subject; its success is dependent on exclusivity, which is not always ideal when trying to appeal to a large number of people at the same time. In the case of individuals who are familiar with their audience and send targeted emails, a well-placed joke can enhance the likelihood of your email being opened, as well as your reputation among those who are on the same page as you and your organization.

Here are a couple of samples of hilarious email subject lines to get you started:

Please, please, please touch me. I’m begging you. Customer Delight Is Achieved Through Multitouch

Anti-Phantom Invasion System using Electronic Components (ESAPI).

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Learn how to incorporate Lean into your business. Learn more by watching the video LEAN STARTUP: Baby Got (Feed)Back.

The phrase “touch me” is a chuckle that will be understood by the vast majority of readers; however, the wit of the other hilarious email subject lines may be lost on some users who did not attend Hogwarts or did not take the Voight-Kampff empathy test, among other reasons, are not familiar with the material. It is likely that the subject line “Lean Startup” will appeal to you if, like some of us, you can sing the entire song “Sir Mix A Lot’s Baby Got Back” off the top of your head.

Note that the outstanding email subject lines above, as well as several text subject lines below, were all pulled from this ClickZ post, which offers numerous excellent examples of subject lines.

Shopify Email analytics

Controversy can be lucrative in certain situations, and it certainly draws attention to itself. When integrating shock, controversy, or insult in your subject lines, it is critical that you proceed with considerable caution. As a result of your efforts, customers will suffer as a result. This strategy is only effective if you have trust in your ability to comprehend the preferences and views of your target audience. The risks are high, but the benefits can be extremely gratifying – would you simply disregard the topic lines that follow if you knew what you were getting into? I swear to you that will never happen again.

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If your marketing isn’t producing results, it’s time to think locally.

topic lines that contain only one word

One alternative for developing great email subject line tactics is to employ one-word subject lines that are ultra-minimalistic in their approach. Consider the promotions tab on my Gmail account, which you can find here. A significant revamp of the promotion tab is being planned, and Google will begin displaying promotional emails in an image-oriented design that is influenced by Pinterest shortly, according to the company. If this new setup is kept in place, images may eventually supplant subject lines as the most important email element.

Shopify Email pricing

The promotions tab is now causing us concern, so we will have to keep an eye on it in the meantime. In this knotted web, I’ll find a tangled web of unopened emails waiting for me to discover them. You might be wondering which one of these stands out the most to you and why. To my eye, the M3 topic line from Amazon Local is the one that sticks out the most.

subject lines for emails that are successful

From a design standpoint, it is easy to see why the Amazon Local subject line stands out from the rest of the email subject line field – its length and shape distinguish it from the other, more or less identical-looking structures in the field.

The following is yet another fantastic email subject line example provided by Mequoda, who utilizes the uncomplicated subject line:

The fact that it is only one word has a big emotional impact even though it is only one word. In other words, what exactly is the source of my anxiety? Maybe I’m in a little of bother here… Is it possible that there was a miscommunication here? Is it possible that I’m going through some sort of existential crisis at the moment? Emotionally laden words have the ability to make a significant impression.

How Shopify Email pricing compares to other email service providers (ESPs)

Many of the components that make up a compelling blog post title can also be found in an email subject line. Numbers are naturally appealing to us, therefore including them in your subject line will aid you in catching the reader’s attention. Another reason why top ten lists are so popular is that they are easier for our brains to digest and they inspire curiosity, in addition to promising a quick and uncomplicated read for our attention spans.

help in crafting a subject line for your email

subject lines for email marketing campaigns

Exceptionally successful subject lines for email messages

In the same way that one-word subject lines or unusual punctuation stand out, numbers and list email subject lines are visually disruptive and hence stand out. According to a recent story in The New Yorker, Americans are obsessed with lists. For example:

When we’re not looking for anything in particular, the items that don’t fit cause us to have to stop and scan the surrounding area. These are elements that change abruptly or stand out from the background, causing our visual system to come to a halt and become unresponsive. Numbers increase the likelihood of a title that is visually arresting in some way, and in a world where hundreds of headlines and stories fight for our attention, numerals assist in breaking up the visual field.”

To put it another way, the ultimate goal is for your email subject line to visually stand out from everything else in the email. It is completely up to you how you go about accomplishing this!

The subject lines of emails that are opened and read are

“Headlines” is a comic strip created by XKCD.

Individualized subject lines for your essays

Another option for increasing open rates is to incorporate customization techniques into the subject lines of email messages. It is not true that personalization entails including the recipient’s name in the subject line; in fact, this has become such a common practice that many receivers perceive it as spam. Instead, consider delivering bargains and terms that are customized to a certain location or area of interest to your customers. The likes of LivingSocial and Groupon, which send emails with subject lines offering bargains in your area, are well-versed in this tactic.

Building your Shopify Email subscriber list

LivingSocial also sends me emails pushing discounts for items that I have looked at but have not purchased. This is done through the use of the extremely effective but occasionally creepy remarketing strategy. Because of my previous purchases, I frequently receive new LivingSocial deals in the mail, which I find to be pretty useful. Because I’ve purchased a few Paint Nite and pottery deals in the past, I’ve discovered that art-related offers are the ones that show up on the most frequent basis in my email box. It appears as though they have my ticket in their possession.

Email subject line best practices are discussed here.

To create an effective email subject line, personalization (as offered by remarketing) and scarcity are employed in conjunction with one another in the subject line above. Brava!

It is good practice in a broader sense to be able to comprehend your audience sufficiently well enough to decide what language, style, and offerings will be acceptable to them.
Following the installation of the app, navigate to your Shopify account dashboard and select the “Marketing” option from the left-hand menu. 3.

3. Select the “Create campaign” option from the drop-down menu.

4. Select “Shopify Email” from the drop-down menu.

5. Select a template from the drop-down menu:

6. In the “To:” field, you can specify whether you want to send the email to all of the customers who have signed up for your mailing list, or just a specific segment of your audience.

The subject line is limited to a maximum of 200 characters. Another restriction is the preview or hints text, which is an optional field that displays text next to the subject line in your subscribers’ inboxes. The preview or hint text has a character limit of 200 characters.

Once you’ve completed these fields and customized the body content with images and a thorough proofread, you’ll be ready to publish your article.

6. In the “To:” field, you can specify whether you want to send the email to all of the customers who have signed up for your mailing list, or just a specific segment of your audience.

The subject line is limited to a maximum of 200 characters. Another restriction is the preview or hints text, which is an optional field that displays text next to the subject line in your subscribers’ inboxes. The preview or hint text has a character limit of 200 characters.

Once you’ve completed these fields and customized the body content with images and a thorough proofread, you’ll be ready to publish your article.

Email analytics for Shopify

Shopify provides you with the following metrics to help you understand how your email marketing campaigns are performing:

  • The percentage of your emails that were delivered successfully is known as the delivery rate.
  • The open rate of your email is the percentage of recipients who opened it. Retail open rate benchmarks average around 15-18 percent or slightly higher, so it’s a good idea to aim for something in this range when sending out emails.
  • How many people opened your email and clicked on a link within it?
  • How many unique visitors your email generated for your store is important to know.
  • How many times did the email prompt a visitor to add an item to their shopping cart?
  • In how many instances did the email result in a customer placing an order?
  • Gross sales revenue generated as a result of sending the email
  • How many times the email was flagged as spam was counted.
  • How many subscribers unsubscribed after receiving an email from the sender
  • Pricing for Shopify via email
  • Every Shopify customer can send up to 2,500 emails per month for free.

Each message sent to a recipient is referred to as an “email” in this context. In other words, if you send an email message to 500 subscribers, this counts as 500 emails toward your monthly total of 1000 emails. Any emails that you do not use up from your free 2,500 messages will not be carried over to the following month.

After the first 2,500 emails, you’ll be required to pay $0.001 for each additional email you send after that point. Consequently, if you send a total of 12,500 emails in a month, you will be charged a total of $10.

When it comes to email service providers, Shopify Email pricing is competitive with the competition (ESPs)

For comparison, the following are the rates for some of the most popular third-party email marketing apps that scaling eCommerce stores frequently consider:

Mailchimp’s free plan allows you to send up to 2,000 emails per month to up to 20,000 contacts. You’ll need to upgrade to a premium plan (prices start at $9.99 per month) if you want to add more contacts, send more emails, or use advanced features like audience segmentation.

GetResponse: There is no free plan; however, prices begin at $15 per month.

The cost of a monthly subscription to Constant Contact is $20 per month (no free plan).

Generally speaking, Shopify Email’s pricing is quite competitive when compared to other options, and it’s an excellent starting point for building your subscriber base or experimenting with your store’s early promotional successes.

Increasing the number of people who receive your Shopify emails

To comply with online privacy laws and regulations, only visitors who have opted into your mailing list must receive marketing emails from your store. In addition to damaging your brand’s reputation, purchasing an email list from a third party or using another method to send emails to people who haven’t opted in will expose your company to potential fines, and your messages will most likely end up in spam folders anyway, according to the FTC.

Including the option to sign up for emails as the default option on your checkout page will help you organically build your subscriber list.

1. From the dashboard of your Shopify account, select the “Settings” option from the left-hand sidebar.

2. Select “Checkout” from the drop-down menu.

The option to sign up for promotional emails will already be displayed by default on your checkout page, so you won’t have to add it. However, you will need to manually activate the setting that allows your visitors to choose this option when they arrive.

Customers will be required to opt-out of your subscriber list if this setting is enabled, rather than being required to actively opt-in. This small step can result in a significant increase in the number of people who sign up for your store’s newsletter, but you’ll still want to be mindful of the frequency with which you communicate with your subscribers and the relevance of the messages you send them.

To save your settings, check the box next to “Preselect the sign-up option” and click “Save.”

You can also include a newsletter sign-up section on the homepage of your store to collect contact information from visitors who are interested in receiving your newsletter.

In some cases, depending on the Shopify theme you’re using, a section like this may already be present on your homepage. In the footer of the homepage of Shopify’s default “Debut” theme, for example, there is a sign-up form for their email newsletter.

It’s best practice to provide great value upfront in exchange for a store visitor’s email address if you want to see significant improvements in your email list-building efforts. For example, a discount or the chance to win some sort of prize (gift card, free product, etc.) are both excellent options. Above all, make it crystal clear that the visitor understands that by visiting your site, they are agreeing to receive marketing emails.

Shopify provides you with the following metrics to help you understand how your email marketing campaigns are performing:

  • The percentage of your emails that were delivered successfully is known as the delivery rate.
  • The open rate of your email is the percentage of recipients who opened it. Retail open rate benchmarks average around 15-18 percent or slightly higher, so it’s a good idea to aim for something in this range when sending out emails.
  • How many people opened your email and clicked on a link within it?
  • How many unique visitors your email generated for your store is important to know.
  • How many times did the email prompt a visitor to add an item to their shopping cart?
  • In how many instances did the email result in a customer placing an order?
  • Gross sales revenue generated as a result of sending the email
  • How many times the email was flagged as spam was counted.
  • How many subscribers unsubscribed after receiving an email from the sender
  • Pricing for Shopify via email
  • Every Shopify customer can send up to 2,500 emails per month for free.

Each message sent to a recipient is referred to as an “email” in this context. In other words, if you send an email message to 500 subscribers, this counts as 500 emails toward your monthly total of 1000 emails. Any emails that you do not use up from your free 2,500 messages will not be carried over to the following month.

After the first 2,500 emails, you’ll be required to pay $0.001 for each additional email you send after that point. Consequently, if you send a total of 12,500 emails in a month, you will be charged a total of $10.

When it comes to email service providers, Shopify Email pricing is competitive with the competition (ESPs)

For comparison, the following are the rates for some of the most popular third-party email marketing apps that scaling eCommerce stores frequently consider:

Mailchimp’s free plan allows you to send up to 2,000 emails per month to up to 20,000 contacts. You’ll need to upgrade to a premium plan (prices start at $9.99 per month) if you want to add more contacts, send more emails, or use advanced features like audience segmentation.

GetResponse: There is no free plan; however, prices begin at $15 per month.

The cost of a monthly subscription to Constant Contact is $20 per month (no free plan).

Generally speaking, Shopify Email’s pricing is quite competitive when compared to other options, and it’s an excellent starting point for building your subscriber base or experimenting with your store’s early promotional successes.

Increasing the number of people who receive your Shopify emails

To comply with online privacy laws and regulations, only visitors who have opted into your mailing list must receive marketing emails from your store. In addition to damaging your brand’s reputation, purchasing an email list from a third party or using another method to send emails to people who haven’t opted in will expose your company to potential fines, and your messages will most likely end up in spam folders anyway, according to the FTC.

Including the option to sign up for emails as the default option on your checkout page will help you organically build your subscriber list.

1. From the dashboard of your Shopify account, select the “Settings” option from the left-hand sidebar.

2. Select “Checkout” from the drop-down menu.

The option to sign up for promotional emails will already be displayed by default on your checkout page, so you won’t have to add it. However, you will need to manually activate the setting that allows your visitors to choose this option when they arrive.

Customers will be required to opt-out of your subscriber list if this setting is enabled, rather than being required to actively opt-in. This small step can result in a significant increase in the number of people who sign up for your store’s newsletter, but you’ll still want to be mindful of the frequency with which you communicate with your subscribers and the relevance of the messages you send them.

To save your settings, check the box next to “Preselect the sign-up option” and click “Save.”

You can also include a newsletter sign-up section on the homepage of your store to collect contact information from visitors who are interested in receiving your newsletter.

In some cases, depending on the Shopify theme you’re using, a section like this may already be present on your homepage. In the footer of the homepage of Shopify’s default “Debut” theme, for example, there is a sign-up form for their email newsletter.

It’s best practice to provide great value upfront in exchange for a store visitor’s email address if you want to see significant improvements in your email list-building efforts. For example, a discount or the chance to win some sort of prize (gift card, free product, etc.) are both excellent options. Above all, make it crystal clear that the visitor understands that by visiting your site, they are agreeing to receive marketing emails.

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