ways to write a perfect thank you email subject line
Imagine you are just finishing a meeting with potential customers. Although the meeting went well, you forgot an important detail about your product. You are already in the office and send your lead a thank-you email with the subject line “Thanks” — to let them know how much you enjoy working together, and to fill in any gaps.
You are certain that the deal has been closed. You feel certain that the deal is closed. However, you don’t hear from the customer for at least a day. Or the next day.
You finally sent them another email at the end of the week to discover that your potential customer had chosen to use the product of a competitor. What was their explanation?
“I didn’t receive your follow-up email.”
This hypothetical situation illustrates just one reason why it is so important to polish subject lines. This is a crucial component of your online communication with customers.
If you are interested in learning more, keep reading.
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You are wasting great opportunities by not responding to thank you emails
Emails are essential for sales reps to communicate with leads. Discussions on the internet tend to revolve around initial cold email and follow ups after no response.
If you are able to take advantage of the opportunity, a thank-you email can greatly increase your chances of closing the deal.
Humans can only have four things in their heads at once. You risk that your lead won’t open the thank you email after the meeting.
Each of these methods to thank customers for their business will make your customer’s experience with you better. It is important to keep in mind that every approach requires a unique style. You won’t be able to get away with generic responses.
How to improve your thank-you email subject line
Most thank you emails are sent in a separate message, rather than as an answer to the ongoing email thread. To get your customer’s attention, you need to create a compelling subject line that will entice them back into an online conversation.
Improvement #1: Get rid of the generic “Thank You” email subject line
Your subject line should not contain any more than ‘Thank You’. Customers won’t be able quickly to connect your email to the meeting they had.
This is exactly how emails are ignored.
Your subject line should not contain anything other than ‘Thank You’. This will leave your customer with a lot of cognitive work. Nobody enjoys spending time looking at the subject of an email and trying to figure out why it is important.
These should be obvious right from the beginning!
People aren’t going to open spam or phishing emails in this age of spam and phishing. Even if they do, boring subject lines can be annoying and can tarnish your message.
You are not sending messages with empty subject lines. A generic “Thanks” in the subject line could be just as effective.
What’s the solution? To make it more clear about the meeting, add some details. We’ll be discussing specific strategies later in this article. If you only take one thing away from this article, it’s this: Stop with the ‘Thank You.
What about emojis, you ask?
Emojis can be used to grab attention. Use them in your subject line. Automizy shows that emojis are becoming more popular in business emails. However, it is still a great way to stand out.
This thank-you email is sure to grab the attention of your lead:
However, emojis have their limitations. An emoji in your subject line is probably inappropriate if you are talking to potential customers. An emoji could be interpreted as inappropriate or frivolous if the meeting was not stellar.
Context is important. If you are talking to someone in their 20s or 30s, it makes sense to use an emoticon. It’s not the same with a global VP.
Use emojis only when you are 100% certain that the meeting was a success. It’s possible to work if you and your leader feel on the same page. It’s better to be safe than sorry.